Gaming and esports brand guidelines examples

The gaming and esports brand centers in this collection focus heavily on asset distribution, giving partners, developers, and media direct access to logos, colors, and legal standards. While all ensure the correct visual representation of their products and teams, their implementations vary from basic media kits to expansive corporate portals. For instance, DreamHack presents a single-page WordPress guide offering color pairings and direct Google Drive downloads for wallpapers, while ESL FACEIT Group uses Frontify to organize distinct toolkits across its corporate umbrella and individual properties. Technical platforms adapt to their audiences differently: Steam embeds asset bundles and Steam Deck rules directly within its Steamworks developer documentation, NEXON supplies downloadable game-themed typefaces alongside editorial design articles, and O3DE hosts its mascot downloads and brand assets via public GitHub repositories.