G2 Esports brand guidelines
G2 Esports shares core brand assets, official color palettes, partner information, and downloadable media directly on their commerce website.
Freedam's take — I love seeing esports organisations keep their public brand presence focused and straightforward. G2 Esports embeds their identity directly on their main merchandise site, pairing clear core basics with fan-facing digital assets. On the guidelines page, you will find direct sections for their club logo and a simple color palette broken down into black, white, red, and grey. Rather than hiding brand elements behind a heavy portal, they combine core partner listings with open wallpaper downloads right on the store platform, making the essentials easy to browse.
Details
- Type
- Guidelines
- Access
- Public
- Source
- g2esports.com
- Industry
- Gaming & esports
- Capabilities
- Guidelines, Search, Downloads, Partner resources
- Tags
- logo usage, color system, partner branding, asset downloads
- Added
- Last checked
What I noticed
- The brand guidelines page features specific sections for the club logo and brand colors including black, white, red, and grey.123456
- A dedicated partners page highlights key relationships with sponsors like Logitech, Red Bull, and Ralph Lauren.78910
- A media section offers direct wallpaper and freebie downloads hosted on the site's media storage.11121314
Numbers refer to the screenshots above.
What I could not see
- Typography rules, logo clearspace requirements, and detailed brand kit file structures are not detailed in the visible headings.
Ideas to borrow
- Offering community downloads like custom wallpapers alongside official brand guidelines helps engage supporters while keeping core brand marks accessible.
Reviewed on 18 September 2026. Request a correction · I built this
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