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G2 Esports brand guidelines

G2 Esports provides a single-page brand guide detailing club logo variations, core hex color swatches, and media usage rules.

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G2 Esports guidelines: Brand Guidelines
Brand Guidelines Captured 18 Sep 2026 Captured manually

G2 Esports brand guidelines page displaying club logo treatments, logo rules, and color swatches for black, white, red, and grey.

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Freedam's take

I like how directly G2 Esports handles identity rules right on their storefront. You land on a clean, single-page presentation dedicated entirely to essential visual assets. I can review core club logo treatments, grab transparent logo assets, and review the four primary brand swatches complete with their hex codes. Instead of burying these standards behind a portal or asking partners to request a PDF, they keep everything open and accessible right alongside team merchandise and featured brand collaborations.

At a glance

Sections
BRAND GUIDELINES · CLUB LOGO. · BRAND COLORS.
Tone
Direct and utilitarian documentation embedded within an esports commerce site.

What I noticed

  1. The guide features a section titled 'CLUB LOGO.' showing variations of the club mark and lockup.12
  2. A dedicated 'BRAND COLORS.' section displays swatches for BLACK, WHITE, RED, and GREY with hex code labels.3456789
  3. Introductory copy sets general usage rules concerning logo proportions and filter usage across media.10
  4. The bottom of the guidelines page includes links out to team merchandise and brand collaborations.11121314

Numbers refer to the screenshots above.

What I could not see

  • Specific font licensing details and typography guidelines are not visible on this page.
  • Individual download file formats for each logo asset cannot be determined from the screen capture.

Ideas to borrow

  1. Display color swatches with clearly visible hex codes directly on the main page for quick reference by digital creators.89

Quick answers

What colors are part of the G2 Esports brand palette?

The brand guidelines display four core brand colors: BLACK, WHITE, RED, and GREY, each with its corresponding hex code.3456789

Reviewed on 25 September 2026. Request a correction · I built this

Similar brand centers

All brand guidelines →

G2 Esports integrates its club logos and hex color codes into a single storefront page, whereas DreamHack publishes logo treatments and color pairs on WordPress with downloads routed to Google Drive, and NEXON organizes its guidelines into separate CI standards, font packages, and editorial articles.