French Government brand guidelines
The French Government brand platform documents official state identity elements and offers direct typography downloads.
Freedam's take — I spent time reviewing the French Government brand guidelines on info.gouv.fr. The site clearly defines the core visual components of the state's identity, including Marianne, the motto, and the official bloc-marque. I particularly appreciate the thoroughness of the typography section. It introduces both the proprietary Marianne typeface and the complementary font Spectral, walking through design details and weights. Providing direct zip downloads for both OTF and TTF formats alongside clear notes on font usage boundaries keeps the guidance pragmatic and accessible for official communicators.
Details
- Type
- Guidelines
- Access
- Public
- Source
- info.gouv.fr
- Industry
- Public sector
- Tags
- typography, font downloads, logo usage
- Added
- Last checked
What I noticed
- The portal organizes guidance into distinct sections for Marianne, typography, the national motto, and the bloc-marque.1234
- Downloadable font packages are offered for the Marianne typeface in OTF and TTF formats, as well as the Spectral typeface.567
- The site indicates that the Marianne typeface is reserved for state use.8
Numbers refer to the screenshots above.
What I could not see
- Full asset browsing and logo file downloads were not visible within the captured pages.
- Guidelines on color codes, layout templates, or digital campaign usage were not fully viewable in the capture.
Ideas to borrow
- Teams can provide both primary and complementary typefaces directly on documentation pages in common packaging formats like OTF and TTF.
Reviewed on 18 September 2026. Request a correction · I built this
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