German Federal Government brand guidelines
The German Federal Government styleguide offers comprehensive visual identity rules, downloadable office templates, and graphic assets for public administration.
Homepage of the German Federal Government styleguide featuring core navigation blocks, recent updates, and campaign showcases.
Central download repository displaying categorized design assets, stationery templates, and dimension guidelines.
Guideline page for the extended letterhead template specifying layout zones, heading hierarchies, and file downloads.
Want a brand center like German Federal Government’s?
Create your brand center with Freedam ↗Freedam's take
I love seeing public sector design systems built with this level of meticulous care. The German Federal Government styleguide lays out its visual identity clearly, from high-level campaign overviews to concrete administrative templates. Browsing through the office documentation, I noticed how thoroughly everyday items are covered, including detailed layout zones for letterheads, accessible table styling, and direct downloads for Word and Excel templates. The central download hub lists well over a hundred assets, giving teams immediate access to everything from envelope templates to vector eagle elements. It feels like an incredibly practical, functional resource.
At a glance
- Sections
- Basiselemente · Medien · Downloads · FAQ & Hilfsmittel
- Downloads
- .zip, .pdf, .dotx, .xlsx, .eps, .idml
- Tone
- Structured, authoritative, and practical documentation geared toward consistent public administration output.
What I noticed
- The portal organizes its main architecture around Basiselemente, Medien, Downloads, and FAQ & Hilfsmittel.12345
- The homepage includes a 'Was ist neu?' section documenting dated changelog entries and a 'Schaukasten' showcase highlighting initiatives like Corona-Warn-App and Klima-Kampagne.67891011
- The download directory provides assets across multiple file types, including .dotx, .xlsx, .pdf, and .zip packages containing .idml and .eps files.121314151617
- Detailed template pages define placement zones, heading hierarchies from H1 to H6, and accessible table setups alongside direct downloads.1819202122
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full contents of Basiselemente or the specifics of typography, color codes, and digital media guidelines without captured pages for those sections.
- Could not view individual campaign asset details from the Schaukasten showcase entries.
Ideas to borrow
Quick answers
Reviewed on 18 October 2026. Request a correction · I built this