International Telecommunication Union brand guidelines
The International Telecommunication Union BrandHub provides visual guidelines, logo packages, and tiered event design frameworks.
Home page of the ITU BrandHub featuring campaign highlights, design request instructions, and links to brand assets.
Event guidelines page detailing the four-tier identity framework and visual mockups.
Overview page explaining brand importance, history, and organizational background.
Alternative home view outlining featured work, recent additions, and the design request process.
Logo specifications page breaking down components, variants, incorrect usage rules, and intranet download links.
Resources page offering logo package archives, individual file downloads, and non-staff request directions.
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I like how pragmatic the International Telecommunication Union is with its assets. Rather than hiding behind an opaque wall, the brand center clearly separates what staff can grab directly from what outside collaborators need to ask for. The side-by-side breakdown contrasting the old logo with the new one is especially helpful for an institution with decades of legacy collateral. The four-tier event taxonomy also gives complex global conferences realistic design parameters instead of forcing a single rigid template.
At a glance
- Sections
- About ITU BrandHub · Design System · Guidelines · Resources
- Downloads
- .pdf, .ai, .eps, .jpg, .png, .zip
- Tone
- Formal, practical, and structured for complex intergovernmental communications.
What I noticed
- The brand portal is built using Frontify.123456
- Event guidelines categorize gatherings into four tiers ranging from Category 1 treaty-making conferences down to Category 4 seminars and workshops.78
- Logo specifications include a dedicated visual comparison titled 'Old logo vs new logo: how to tell them apart'.910
- Direct downloads for the official logo package link to the internal intranet and are explicitly designated for staff, while external partners are directed to a logo request procedure.11121314
Numbers refer to the screenshots above.
What I could not see
- Specific typography rules and color palette values could not be viewed because their sub-pages were not captured in this crawl.
Ideas to borrow
Quick answers
Can external non-staff members download the ITU logo directly?
No. While staff can download files directly via the intranet, external users must follow the 'Logo request procedure for non-ITU staff' and submit an email request.121314
In what file formats are the ITU logos provided?
Individual logo files are available in .pdf, .ai, .eps, .jpg, and .png formats, or collectively via a .zip archive.151617181920
What primary typeface is shown in the ITU event guidelines?
The event category lockups utilize weights of Avenir, including Avenir Heavy, Avenir Bold, and Avenir Demi.21
Reviewed on 18 October 2026. Request a correction · I built this
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