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LEGO press and asset kit

LEGO provides a public press kit featuring downloadable editorial photography, official vector logos, corporate reports, and media inquiry contacts.

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LEGO press & asset kit: LEGO® Assets for media
LEGO® Assets for media Captured 15 Sep 2026

Media assets landing page showing asset category collections, editorial use notice, and media inquiry links.

LEGO press & asset kit: LEGO brand logos and portfolio
LEGO brand logos and portfolio Captured 15 Sep 2026

Brand, logos, and portfolio page featuring lifestyle photography grids and vector logo downloads.

LEGO press & asset kit: Skip to main content
Skip to main content Captured 15 Sep 2026

Media assets directory categorizing reports, production, headquarters, and store imagery.

LEGO press & asset kit: LEGO production assets
LEGO production assets Captured 15 Sep 2026

Production assets page featuring factory photography from Kornmarken, Monterrey, and other global plants.

LEGO press & asset kit: LEGO headquarters hubs offices assets
LEGO headquarters hubs offices assets Captured 15 Sep 2026

Headquarters and hubs page providing downloadable architecture photos and video footage of LEGO campuses.

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Freedam's take

I like how direct LEGO keeps things for journalists and editors. Rather than locking imagery behind a press portal or signup form, they present clean categories covering everything from headquarters and factories to lifestyle builds and official logos. Everything carries a straightforward editorial-use notice right above the grid. Providing vector AI and SVG files alongside standard raster options makes quick work of finding the right mark, while dedicated hubs for production facilities and corporate offices offer plenty of context for reporting without having to email a PR team.

At a glance

Sections
Brand, logos & portfolio · Production assets · Headquarters, hubs & offices assets · Reports · Stores assets · Sustainability assets · Headshots & portraits · LEGO® House assets
Downloads
AI, JPG, PNG, SVG, PDF, CSV, XLSX
Tone
Direct, structured, and informative corporate media resource tailored for editorial use.

What I noticed

  1. LEGO displays a policy notice specifying that owned media images may only be used in editorial publications.123
  2. Official LEGO logo assets are available in CMYK AI, CMYK JPG, RGB PNG, and RGB SVG formats.45678
  3. Media imagery is organized into dedicated sections covering production facilities, company headquarters and hubs, brand lifestyle, reports, and stores.9101112
  4. Corporate reporting includes annual and sustainability reports alongside transparency disclosures downloadable in PDF, CSV, and XLSX formats.131415

Numbers refer to the screenshots above.

What I could not see

  • No brand voice, typography guidelines, or color palette documentation were visible.
  • No digital asset templates, slide decks, or marketing campaign resources were observed.

Ideas to borrow

  1. Organize manufacturing and campus photography by specific geographical locations with individual direct download links for press coverage.111612

Quick answers

Where can I download official LEGO logo files?

Official LEGO logo files are provided under the Brand, logos and portfolio section in CMYK AI, CMYK JPG, RGB PNG, and RGB SVG formats.45678

Can LEGO media assets be used commercially?

No, LEGO Group owned images and assets are explicitly restricted to editorial publication use and require copyright attribution.123

Reviewed on 18 October 2026. Request a correction · I built this

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