NEXON brand guidelines
Nexon's Brand Identity Guide combines core CI standards, dedicated game typeface downloads, and editorial design articles covering its creative work.
Freedam's take — I love seeing brand portals that treat identity as an ongoing editorial story. Nexon pairs standard corporate identity rules with in-depth brand articles written directly by their design team. I was particularly drawn to their typeface section, which doesn't just specify Klavika NX and NEXON Lv.1 Gothic, but also offers free downloadable font files tied directly to their individual game worlds, including MapleStory, Dungeon & Fighter, and KartRider. Seeing detailed licensing rules alongside stories explaining their 30th anniversary logo and esports visual branding makes the whole site feel alive and deeply connected to their gaming culture.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.nexon.com
- Industry
- Gaming & esports
- Capabilities
- Guidelines, Asset browsing, Downloads, Partner resources
- Tags
- typography, font downloads, editorial, logo usage, asset downloads
- Added
- Last checked
What I noticed
- The portal separates its content into CI Brand Guidelines and editorial Brand Articles.12
- Nexon provides downloadable zip packages for distinct game-themed fonts including MapleStory, Dungeon & Fighter, and Kart Gothic.345
- The Typeface section outlines clear license restrictions for Klavika NX, prohibiting embedding in games and video subtitles.678
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full content of color specifications or signature combination rules as only the headings were captured in the evidence.
- Could not verify the existence of asset search functionality or interactive tools.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
