Gamma brand guidelines
Gamma provides a comprehensive public brand guidelines site detailing brand voice, visual identity standards, and direct download links to core assets.
Freedam's take — I really enjoy how Gamma structured their public brand book as a clear, sequential journey. Starting from brand values and voice, it flows directly through logo systems, typography, color, art direction, and brand elements. I appreciate that they included a dedicated section for deprecated assets, which is often neglected in brand portals but saves teams from using outdated files. Each section offers direct access to Google Drive folders for quick downloads, covering everything from basic logos to card layouts and patterns without unnecessary barriers.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.gamma.app
- Industry
- Technology
- Capabilities
- Guidelines, Asset browsing, Downloads, Partner resources
- Tags
- tone of voice, logo usage, typography, color system, asset downloads
- Added
- Last checked
What I noticed
- The brand guidelines are structured into numbered chapters covering Voice, Logo, Type, Color, Art direction, Brand elements, and Deprecated assets.1234567
- Downloadable asset packages for logos, avatars, cards, and patterns link out to Google Drive folders.89101112
- The tone of voice framework defines attributes including Imaginative, Magnetic, Animated, Snappy, and Bright.1314151617
Numbers refer to the screenshots above.
What I could not see
- Only a single page capture was provided, so full section details beyond the visible headings could not be reviewed.
- Internal contents of the linked Google Drive folders could not be inspected.
Ideas to borrow
- Including an explicit deprecated assets chapter helps prevent internal and external teams from circulating obsolete creative files.7
Reviewed on 18 September 2026. Request a correction · I built this
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