Gamma brand guidelines
Gamma's public brand book provides comprehensive guidelines covering mission, voice, typography, color, logo behavior, and asset downloads.
Gamma brand book homepage presenting company values, contents navigation, and logo rules.
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I like how clear Gamma makes their brand system right from the start. They outline their mission, vision, and core values up front, then organize the rest of the guide into seven neat chapters. What caught my eye is the attention given to the megaphone variations of the wordmark and the breakdown of how their avatar evolves out of the letter G. They also include a section specifically covering deprecated assets, alongside straightforward dos and don'ts that explain how to use the wordmark and avatar separately, backed by Google Drive links for quick downloads.
At a glance
- Sections
- Voice · Logo · Type · Color · Art direction · Brand elements · Deprecated assets
- Downloads
- Google Drive links
- Tone
- Direct, imaginative, and structured brand guidance.
What I noticed
- The guide organizes its contents into seven numbered sections: Voice, Logo, Type, Color, Art direction, Brand elements, and Deprecated assets.12345678
- The wordmark documentation explains megaphone variations showing intentional stretching and flexing along baselines.910
- The avatar construction shows how the symbol derives from rotating the letter G and adding shadow.1112
- Brand asset downloads are hosted externally across multiple Google Drive links.1314151617
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full contents of external Google Drive asset folders or internal pages linked via the Employees button.
Ideas to borrow
- Including an explicit deprecated assets section helps internal teams and external partners know which previous brand elements to stop using.7
Quick answers
Where can I download the Gamma logo assets?
Gamma provides direct Google Drive links on the page to download all logos, the megaphone logo variations, and the avatar.131415
Can the Gamma avatar and wordmark be combined?
No, Gamma's rules mandate keeping the wordmark and avatar separate, demonstrated through clear do and don't examples.18
Reviewed on 25 September 2026. Request a correction · I built this
