Epidemic Sound brand guidelines

Freedam's take

I love seeing brand books that commit immediately to their visual energy. Epidemic Sound opens with an expressive collage full of quirky elements like a cat in a spacesuit set against bright yellow backdrops and foliage. Directly beneath, bold color blocks in vibrant orange and clean white carry a large serif headline. A subtle pause control indicates animated motion or sound right on the page. The landing page feels more like an immersive creative editorial than a strict corporate portal, setting an inspiring creative tone right from the top navigation.

At a glance

Sections

Explore Product · Brand Platform · About Us

Tone

Expressive, creative, and bold with vibrant surreal artwork and editorial serif headlines.

What I noticed

1. The hero area features a surreal collage containing a cat in a spacesuit, tropical foliage, an archway, and a handheld device on a yellow backdrop.¹
2. The layout beneath the hero graphic uses a split-color block design in orange and white.²
3. A large serif headline reading 'Fire up' spans the lower split block section alongside brand introductory copy.³⁴
4. A small 'Pause' control element sits in the bottom left area of the orange block.⁵
5. Top navigation provides links to 'Explore Product' and 'Brand Platform' alongside the Epidemic Sound logo.⁶⁷⁸

Numbers refer to the screenshots above.

Ideas to borrow

1. Use expressive mixed-media collages on brand portal landing screens to immediately signal a creative and unconventional creative identity.