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TikTok brand guidelines

TikTok Brand Hub provides visual identity guidelines detailing logo lockups, The Note icon rules, named color swatches, and the TikTok Sans typeface.

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TikTok guidelines: TikTok Brand Hub
TikTok Brand Hub Captured 18 Sep 2026 Captured manually

TikTok Brand Hub homepage introducing the brand narrative, updated logo, color palette, and custom TikTok Sans typeface.

TikTok guidelines: Logo
Logo Captured 18 Sep 2026 Captured manually

Visual identity guidelines page illustrating primary lockups, digital and print minimum sizing, and permitted variations of The Note.

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Freedam's take

Exploring the TikTok Brand Hub feels like stepping directly into their dynamic app universe. I love seeing how systematically they present their core assets, from the optimized horizontal lockup down to the exact anatomy of The Note icon. The walkthrough explains the chromatic offset effect alongside flat, simplified variations for distinct applications. Seeing bespoke elements like TikTok Sans and named color swatches such as Thrive and Ember gives clear context to the visual language. It feels thoroughly thought through for modern digital execution without overwhelming the visitor.

At a glance

Sections
Our iconic logo, optimized · Meet our Spark · Colors for every mood · Our custom typeface, TikTok Sans · Primary Logo · The Note · Secondary Logo
Tone
Bold, structured, and modern digital platform guidance.

What I noticed

  1. The hub outlines three core logo forms: Primary Logo horizontal lockup, The Note icon, and a Secondary stacked logo.1
  2. Logo sizing rules define minimum widths for digital applications at 110 and print usage at 15mm.2
  3. The color system features stacked color blocks named Thrive, Shimmer, Dawn, Ember, Glow, and Muse.3
  4. The identity showcases the proprietary typeface TikTok Sans across Light and Regular weights.45

Numbers refer to the screenshots above.

What I could not see

  • Could not view downloadable asset packages or format types directly on the captured pages.
  • Could not inspect the full menu structure hidden behind the hamburger icon.

Ideas to borrow

  1. Differentiating between an offset chromatic logo variation and a simplified flat solid icon provides teams with functional flexibility across busy and simple backgrounds.67

Quick answers

What are the minimum size rules for the TikTok logo?

The minimum width specified for digital usage is 110, while the print minimum requirement is 15mm.2

What is the official brand typeface for TikTok?

TikTok uses a custom typeface named TikTok Sans, showcased in Light and Regular weights.45

Reviewed on 18 October 2026. Request a correction · I built this

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