Instagram brand guidelines
Instagram's brand guidelines provide third-party usage rules, broadcast approval processes, and downloadable logo packs within Meta's Brand Resource Center.
Instagram brand assets and guidelines page displaying the Logo pack download card and usage rules.
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When I looked through Instagram's section in the Meta Brand Resource Center, I found a direct approach to third-party integration and media use. Instead of overwhelming teams with internal design system rules, the pages set clear boundaries for public usage. I liked how they handle legal clearance, explaining the two-step broadcast approval process and providing a straightforward Brand Request Form. The do and don't cues use plain visual markers, ensuring that partners know exactly how to reference Instagram in advertising without combining names or modifying the core marks.
At a glance
- Sections
- Brand guidelines and assets · Using the Instagram brand
- Downloads
- Logo pack
- Tone
- Clear, direct compliance guidance geared toward partners and media producers.
What I noticed
- Instagram requires an explicit terms acceptance checkbox before enabling the Logo pack download button.1
- The guidelines detail a two-step broadcast approval process for appearances in TV, film, commercials, and shows.2
- Usage rules prohibit combining 'Insta' or 'gram' with other brand names.3
- Requests for broadcast or large print over 8.5 by 11 inches must be submitted in English with a mock-up.4
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the exact archive format or file types inside the Logo pack download.
- Could not access the Brand Request Form workflow directly from the captured screens.
Ideas to borrow
- Gate asset downloads behind a quick terms-of-use confirmation checkbox directly on the card to ensure users acknowledge rules without requiring full account creation.1
Quick answers
How do I download the Instagram logo pack?
The Logo pack is available directly on the guidelines page by checking the terms agreement box and clicking Download.1
What are the requirements for broadcast approval?
Broadcast requests for TV, film, commercials, and shows follow a two-step approval process and must be submitted in English with a mock-up.24
Can I use 'Insta' or 'gram' in my brand name?
No, the guidelines specifically instruct users to avoid combining 'Insta' or 'gram' with other brand names.3
Reviewed on 18 October 2026. Request a correction · I built this
