Ripple brand portal
Ripple's brand portal provides guidelines covering corporate identity systems alongside a dedicated brand kit for Ripple USD.
Ripple Brand Design Hub homepage featuring category cards for Logos, Illustrations, Color, Examples, and the RLUSD Brand Kit.
Brand Guidelines page displaying logo rules, clear space calculations, and co-branding lockup standards.
Brand Overview introduction displaying Ripple's brand objective and design system card.
Ripple USD brand kit detailing symbol specifications, co-marketing rules, and partner marketing toolkit links.
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I like how Ripple cleanly branches its corporate identity from its specific product ecosystems. The portal gives the primary brand plenty of breathing room, covering everything from the geometry of the Triskelion logomark to custom lockups for employee resource groups. At the same time, it dedicates an entire sub-hub to Ripple USD, laying out partner marketing toolkits, ticker combinations, and strict co-marketing rules. It feels structured yet practical, showing teams exactly how to preserve visual consistency across core corporate initiatives and token assets alike without mixing up the rules.
At a glance
- Sections
- Brand Overview · Brand Guidelines · Ripple USD · Brand Toolkit
- Tone
- Clear, technical, and protective of brand integrity across corporate and product tiers.
What I noticed
- The primary logo guidelines define the Triskelion logomark alongside the logotype and document preferred colorways on white, dark, and colored backgrounds.12
- Special uses of the Triskelion logomark are documented for internal Employee Resource Groups.3
- The Ripple USD brand kit features clear space measurements based on the symbol's diameter and includes approved boilerplate messaging.45
Numbers refer to the screenshots above.
What I could not see
- Specific typography font families and color hex codes were not visible in the captured views.
- Direct asset download file extensions could not be determined from the links shown.
Ideas to borrow
Quick answers
Where can partners find resources for Ripple USD?
Ripple USD resources are housed in a dedicated Brand Kit section that includes symbol rules, co-marketing guidelines, and a Partner Marketing Toolkit download link.698
What is the core Ripple logomark called?
The Ripple logomark is identified as the Triskelion.1
Reviewed on 18 October 2026. Request a correction · I built this
Similar brand centers
All brand portals →Ripple separates its corporate brand foundations from dedicated product documentation like the Ripple USD kit, which includes approved messaging and partner marketing templates. In contrast, Paxos consolidates its corporate logotype, token assets, and clear space rules onto a single concise resource page with anchor pills and direct logo download cards.
