Crypto and Web3 brand guidelines examples

Brand portals across the crypto and web3 space prioritize open access to core design files, commonly providing direct package archives in SVG and PNG formats alongside logo usage standards and color specifications. However, their documentation depth and hosting methods vary considerably. Bitpanda delivers an organized online brand manual built on Corebook that details portfolio logo principles, while Cardano utilizes a single-page Docusaurus site outlining minimum sizes and co-branding rules. Circle splits its Frontify-hosted documentation between parent brand principles and token assets such as USDC and USYC. Technical depth also diverges; Base provides custom typography testing and hierarchy documentation for Base Sans, and Bitget includes emerging creative workflows featuring dedicated sections for AI Brand Prompts and Vibe Tools alongside conventional type and color chapters.