Arbitrum brand guidelines
Arbitrum provides a streamlined brand kit with clear usage rules, lockup variations, co-branding guidelines, and individual vector downloads.
Arbitrum brand kit page featuring guidelines and asset downloads for primary logos, icons, and co-branding lockups.
Contact page featuring a press inquiry form alongside an Arbitrum Everywhere visual card.
Press and media listing screen showcasing news coverage cards and community calls to action.
Want a brand center like Arbitrum’s?
Create your brand center with Freedam ↗Freedam's take
I like how direct the Arbitrum brand kit is. Instead of making you download a massive generic archive just to see what is inside, it breaks out every single logo and icon variation directly on the page. Each variant has its own clear preview alongside individual download buttons for PNG and SVG files. It pairs these individual buttons with bulk download options and clear rules for minimum sizes and dos and don'ts. Having co-branding layout guidance right below the core assets makes it practical for ecosystem partners needing quick lockup rules.
At a glance
- Sections
- ARBITRUM LOGO · ARBITRUM ICON · CO-BRANDING · PRIMARY PALETTE · SECONDARY PALETTE · LEGAL
- Downloads
- PNG, SVG, ZIP
- Tone
- A practical, functional, and developer-friendly documentation style focused on clear asset usage.
What I noticed
- The brand kit separates the primary Arbitrum Logo and the standalone Arbitrum Icon into distinct sections with dedicated dos, don'ts, minimum sizes, and clear space rules.12345678
- Individual color variations for both the logo and icon include direct download buttons for zipped PNG and SVG files, alongside global bulk download packages.9101112131415
- Co-branding rules specify horizontal and vertical lockup layouts alongside a downloadable template archive.16171819
- The presentation is practical and utility-first, designed specifically to help partners implement lockups accurately without reading through extensive brand philosophy.
Numbers refer to the screenshots above.
What I could not see
- Typography rules, downloadable font files, and detailed color hex values were not visible in the captured views.
Ideas to borrow
- Provide individual download actions beneath each visual preview card so users can grab only the exact colorway and format they need without unpacking large archives.14
Quick answers
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →Arbitrum concentrates its guidelines on quick-access logo files, hex icon variations, and co-branding templates. In contrast, Base documents broader motion presets and sub-brand architecture, while Bitget specifies detailed 60-30-10 color proportions and WCAG contrast check matrices.