Bitget brand guidelines
Bitget's Global Brand Hub presents detailed visual identity guidelines, covering logo lockups, typography scales, palette proportions, and accessibility contrast standards.
Bitget Global Brand Hub homepage with navigation sidebar, V5.0 label, and visual identity imagery cards.
Logo guidelines showing Exchange Mark geometric construction, clear space, lockup variants, and logo don'ts.
Color System page showcasing Bitget Cyan, secondary swatches, VIP Gold, 60-30-10 distribution, and WCAG AA contrast check.
Typography System page presenting Switzer, Bitget Pulse, type scales, and editorial layout mockups.
Brand foundation page displaying global company stats, four positioning pillars, design principles, and CEO letter.
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I like how deliberate the Bitget Global Brand Hub feels with its dark layout and structured visual hierarchy. The color guidelines immediately stand out to me because they explain the exact 60-30-10 distribution ratio across backgrounds and accents, backed up by WCAG AA accessibility contrast checks. It is also refreshing to see dedicated type systems split between Switzer for brand work and Bitget Pulse for dense interface screens. The navigation even points toward AI brand prompts and vibe tools, showing a modern toolkit built for real production workflows.
At a glance
- Sections
- Brand Foundation · Brand Message · Logo · Typography · Color · Illustrations · Motion & Stills · Application · Brand in Action · Media Kit · Downloads · Vibe Tools · AI Brand Prompts
- Tone
- A structured, technical brand system built around high-contrast dark surfaces, precise grids, and clear operational rules.
What I noticed
- The Color System outlines a 60-30-10 rule allocating 60% neutral backgrounds, 30% supporting dark grays, and 10% Bitget Cyan accents.1
- A contrast check matrix tests color combinations against WCAG AA standards with AA Pass indicators.2
- Typography specifies Switzer for core brand touchpoints and Bitget Pulse for data-dense product surfaces.34
- The sidebar navigation includes links for Vibe Tools and AI Brand Prompts alongside standard identity chapters.5
Numbers refer to the screenshots above.
What I could not see
- The contents and download formats within the Downloads tool and Media Kit pages could not be inspected directly.
- The specific workflows within Vibe Tools and AI Brand Prompts were not opened in this capture session.
Ideas to borrow
- Publishing an explicit ratio rule, like 60-30-10 for palette application, gives external designers clear boundaries on accent color frequency.1
Quick answers
What primary typefaces are used by Bitget?
Bitget uses Switzer as its primary brand font and Bitget Pulse as its dedicated product font for data-dense user interfaces.34
How should Bitget's color palette be proportioned in layouts?
Layouts follow a 60-30-10 rule: 60% background neutrals, 30% supporting dark grays, and 10% Bitget Cyan accents.1
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →While Bitget provides full pages detailing typographic hierarchy, accessibility contrast scores, and regional logo suffixes, Arbitrum focuses on direct packaged zip downloads for its core marks and co-branding lockups. Base organizes its typography around Base Sans with dedicated typetesting, whereas Bitget distinguishes between Switzer for brand applications and Bitget Pulse for data-dense UI.
