Base brand guidelines
Base provides clear public brand guidelines covering typography, color, motion, sub-brands, and messaging, accompanied by a direct zip download of core assets.
Freedam's take — I really appreciate how straightforward Base keeps their documentation. Every major section, from color and typography to motion, is easily accessible directly from the persistent sidebar. The typography section features their custom Base Sans typeface alongside fallback options and typetesting tools. I like seeing dedicated chapters for motion principles and sub-brands, which gives external teams clear guidance on how elements move and lock up. Rather than burying files behind complicated portals, they provide a direct zip archive for immediate asset access.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.base.org
- Industry
- Crypto & web3
- Capabilities
- Guidelines, Asset browsing, Search, Downloads
- Tags
- typography, motion design, brand architecture, color system, asset downloads, interactive
- Added
- Last checked
What I noticed
- The typography documentation introduces Base Sans and includes sections for character sets, fallbacks, typetesting, and hierarchy.12345
- A direct download link providing the base-brand.zip archive is available across multiple pages.678
- The portal includes a dedicated section detailing motion principles, intro and outro treatments, and logotype animations.9101112
Numbers refer to the screenshots above.
What I could not see
- Individual asset file downloads could not be inspected beyond the primary zip archive package.
- Interactive animation behaviors on the motion page could not be fully viewed from the captured headers.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
