BASF brand portal
BASF provides an action-oriented brand portal featuring strategy visual assets, an integrated download center, and dedicated format guidelines.
Freedam's take — I like how BASF organizes this portal around clear actions with primary sections titled Experience, Learn, and Create. Rather than keeping everything abstract, they provide concrete production advice, right down to dedicated guidelines for GIFs complete with dos, don'ts, and source tips. They also maintain a centralized download center alongside specific strategy visual assets like Winning Ways. It feels practical, giving both internal teams and partners immediate paths to the files and rules they need.
Details
- Type
- Brand portal
- Access
- Public
- Source
- brandportal.basf.com
- Industry
- Industrial
- Capabilities
- Guidelines, Asset browsing, Search, Downloads
- Tags
- asset downloads, do's and don'ts, search, iconography
- Added
- Last checked
What I noticed
- The portal uses top navigation divided into Home, Experience, Learn, Create, and Contact.12345
- A dedicated page provides specific GIF guidelines with sections for dos, don'ts, and asset creation tips.678910
- The portal features a centralized Downloadcenter linking to maps, icons, and other assets.111213
- Search functionality is present across multiple sections of the site.141516
Numbers refer to the screenshots above.
What I could not see
- Could not view gated or internal assets requiring login authentication.
- Could not inspect the full range of asset categories in the Downloadcenter.
- Could not test the interactive BASF SIA Chatbot.
Ideas to borrow
- Structuring top navigation around user intent verbs like Experience, Learn, and Create makes navigating complex brand systems more intuitive.
Reviewed on 18 September 2026. Request a correction · I built this
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