Continental brand portal
Continental's brand portal introduces corporate design principles, brand story, and basic visual elements built on TYPO3 CMS.
Homepage of the Continental Brand Portal providing an overview and quick navigation to corporate design guidelines.
The Our Brand section introducing Continental's brand story, vision, and strategic foundation.
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I like how cleanly Continental introduces its brand system right from the landing page. Instead of overwhelming you with deep governance trees, the homepage points you straight toward the Brand Story and Basic Elements, backed by a clear Quick Guide that surfaces essentials like typography, color, and logo rules. Moving into the brand story, the left-hand navigation neatly breaks down personality and positioning. The yellow branding accents and straightforward layout make the space welcoming, giving teams a solid starting point before diving into deeper assets behind the login barrier.
At a glance
- Sections
- Home · Brand Story · Contact · Login
- Tone
- Structured and corporate, using clean navigational guides and clear typography previews.
What I noticed
- The portal runs on TYPO3 CMS and includes both search and login functionality.123
- The homepage features a Quick Guide section linking to Logo, Typography, Color system, Pictograms, and Design principle.45
- Continental identifies its corporate typeface as Continental Stag Sans in the typography preview.6
- The Brand Story section features a sidebar menu with links for Our Brand, Personality, Positioning, The Future in Motion, and Our Logo.7
Numbers refer to the screenshots above.
What I could not see
- Could not view protected resources or asset downloads located behind the login requirement.
- Could not inspect the full typography specimen pages or pictogram download files.
Ideas to borrow
Quick answers
What is Continental's corporate font?
Continental's corporate font is identified as Continental Stag Sans.6
Reviewed on 25 September 2026. Request a correction · I built this
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