DAF Trucks brand guidelines
DAF Trucks provides a role-based digital styleguide detailing Sitecore content authoring, developer specifications, and digital asset guidance.
Freedam's take — I find the DAF internet styleguide interesting because of how directly it structures its digital standards around specific roles. Rather than presenting abstract design tokens alone, the site speaks straight to Sitecore authors and application developers. It offers very practical, actionable documentation, covering everything from CMS component setup and image sizes to legal tracking checklists. It serves as an unpretentious working handbook for teams maintaining public websites, mobile apps, and dealer locators across the brand ecosystem.
Details
- Type
- Guidelines
- Access
- Public
- Source
- styleguide.daf.com
- Industry
- Automotive, Industrial
- Capabilities
- Guidelines, Asset browsing, Search, Downloads
- Tags
- ui components, color system, typography, iconography, legal & trademark, pdf downloads
- Added
- Last checked
What I noticed
- The portal organizes digital media standards by practical user roles, including content editors, developers, dealers, and data visualizers.1234
- The guidelines provide specific instructions and downloadable PDF manuals for Sitecore authors covering content supply, articles, grids, and background colors.5678
- Developer resources include documentation for colors, fonts, logos, icons, and legal tracking checklists.91011121314
- The direct focus on CMS-specific workflows makes the portal feel more like an operational manual than a high-level creative showcase.
Numbers refer to the screenshots above.
What I could not see
- The contents behind the login-protected DAF Marketing Portal were not accessible.
- Individual component library pages, font specs, and dealer website locator details could not be viewed directly beyond navigation links.
Ideas to borrow
- Include role-specific CMS manuals and downloadable instruction guides alongside general brand design tokens to help digital editors publish consistently.
Reviewed on 18 September 2026. Request a correction · I built this
