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DAF Trucks brand guidelines

DAF Trucks provides a functional digital style guide with targeted resources for Sitecore content editors, app developers, and dealer sites.

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DAF Trucks guidelines: Home
Home Captured 15 Sep 2026

Home page introducing the DAF Styleguide for digital media, with navigation cards for editors, developers, dealers, and visualisers.

DAF Trucks guidelines: Guidelines for Sitecore authors
Guidelines for Sitecore authors Captured 15 Sep 2026

Guidelines for Sitecore authors detailing basic setup, analytics setup, FAQs, and PDF authoring guides.

DAF Trucks guidelines: Guidelines for app developers
Guidelines for app developers Captured 15 Sep 2026

Guidelines for app developers overview page featuring API references, legal checklist downloads, and UI resource links.

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Freedam's take

I love seeing digital style guides built directly around the exact tools and people delivering the work. DAF Trucks structures its digital media portal around clear practitioner roles, separating instructions for Sitecore authors from app developers and dealer websites. Instead of generic theory, I found operational guides: specific PDF manuals for Sitecore content tasks, legal checklists covering GDPR and ePrivacy requirements, and dedicated developer subpages for icons, logos, and APIs. It is a pragmatic, highly functional hub made for day-to-day web operations.

At a glance

Sections
Home · Guidelines for Sitecore authors · Guidelines for app developers · Dealer websites & locator
Downloads
PDF
Tone
Operational, instructional, and technically focused documentation tailored to web authors and developers.

What I noticed

  1. The home page segments guidance into role-based cards for Content Editors, Developers, DAF dealers, and Data visualisers.12345
  2. The Sitecore authors section provides downloadable PDFs covering content supply, news articles, and grid styling.678910
  3. The developer documentation includes downloadable legal compliance checklists addressing tracking, marketing consent, and cookie regulations.11121314
  4. Organizing the portal around specific CMS workflows and developer needs makes it immediately practical for production teams.

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full component library, color palettes, font specifications, or image size specifications located on subpages.
  • Could not view protected assets requiring access through the DAF Marketing Portal log in.

Ideas to borrow

  1. Organize digital guidelines around specific contributor roles and CMS tasks rather than purely theoretical design principles.

Quick answers

Where can Sitecore content authors find instructions and guides?

The Guidelines for Sitecore authors section contains downloadable PDF documentation for adding content, publishing news articles, and applying grids and background colors.6789

What developer resources are available in the style guide?

The Guidelines for app developers section links to resources for Colors, Fonts, Logos, Icons, App Store Icons, Screen examples, the DAF Dealer Locator API, and legal tracking checklists.1516171819202111

Reviewed on 25 September 2026. Request a correction · I built this

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DAF Trucks organizes its site primarily around production workflows like Sitecore authoring and developer APIs, whereas International Motors focuses on brand strategy, vision, and detailed typography definitions. Similarly, Volvo Group structures its portal around design system fundamentals such as logotypes, grids, and UX principles rather than CMS-specific tasks.