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Cursor brand guidelines

Cursor presents a straightforward single-page brand guideline providing asset download packages and essential naming rules.

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Cursor guidelines: Cursor · Brand Guidelines
Cursor · Brand Guidelines Captured 15 Sep 2026

Cursor's single-page brand guidelines showing the primary asset download button, mark previews, and naming rules.

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Freedam's take

I like how direct this single-page reference is. Cursor lays out its brand rules on a single screen without unnecessary ceremony. Right below the headline, you get a clean button to download a complete archive of their assets. What caught my eye was how they categorize their marks into 2D, 2.5D, and 3D icons, alongside clear naming guidance that directly tells people to say Cursor instead of Cursor AI or Cursor Code. It gives external creators exactly what they need in seconds.

At a glance

Sections
Brand assets · Name · Product · Resources · Company · Legal · Connect
Downloads
ZIP
Tone
Direct, minimal, and functional reference for developers and press.

What I noticed

  1. The page headline states 'Cursor brand guidelines' accompanied by the subtitle 'Resources to represent Cursor consistently and accurately.'1
  2. A 'Download brand assets' link provides a zip archive hosted on Vercel storage containing logos, app icons, and avatars.234
  3. The naming section instructs users to refer to the company as Cursor, explicitly rejecting 'Cursor AI' or 'Cursor Code.'5
  4. A graphic preview showcases the Cursor cube icon alongside the CURSOR wordmark.6

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full visual dos and don'ts or color palette codes if any exist lower on the page.
  • Could not view individual file formats inside the zip archive without extracting it.

Ideas to borrow

  1. Provide a simple, direct naming rule section to immediately resolve common public misnomers before external publications write about the brand.5

Quick answers

Where can I download the Cursor logo and app icons?

A 'Download brand assets' link provides a direct download of a zip package containing 2D and 2.5D logos, app icons, and avatars.234

What is the official brand name for Cursor?

The brand must be referred to simply as 'Cursor', and not as 'Cursor AI' or 'Cursor Code'.5

Reviewed on 25 September 2026. Request a correction · I built this

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