GitLab brand guidelines

Freedam's take

I like how GitLab folds its brand guidelines directly into Pajamas, its broader design system documentation. Arriving at the brand introduction, you see the familiar GitLab logo alongside clear framing for company mission, vision, and values. The sidebar splits cleanly between brand and product tracks, offering a search bar and dedicated links to contribute or open pages in a Web IDE. It also spells out exactly who the guidance serves and links directly to internal design workflows for creative requests, giving collaborators an immediate path to reach the Brand Creative team.

At a glance

Sections

Brand · Product · Style guides · Resources

Tone

Clear, structured, and developer-aligned documentation.

What I noticed

1. The brand guidelines are hosted directly within the Pajamas Design System documentation.¹²
2. A left sidebar contains a search bar and navigation categorized into Brand and Product.³⁴
3. The hero banner displays the GitLab logo alongside the Brand Guidelines title over a light gradient background.⁵
4. Introductory text references GitLab's mission, vision, and values, followed by a section outlining target audiences.⁶⁷
5. Links route users to creative requests via design workflows and contact details for the Brand Creative team.⁸

Numbers refer to the screenshots above.

Ideas to borrow

1. Provide actionable links on the introduction page that route team members directly into creative request workflows and direct team contacts.⁸