International Motors brand guidelines
International Motors presents a structured brand portal covering brand strategy, detailed typography specifications, touchpoint directives, and media templates.
International brand portal homepage introducing brand strategy, design DNA, visual identity, and core identity links.
Typography guidelines detailing the INTL font family, size ratios, weight pairings, and cap-height alignment rules.
About the Brand overview section presenting cards for brand strategy, brand architecture, and brand history.
How to Use the Brand index organizing touchpoint directives and production templates.
Brand strategy documentation defining vision, positioning, promise, personality, and tone of voice.
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Looking through International Motors' brand portal, I appreciate how thoroughly the identity connects modern commercial transport with its roots. The typography documentation stands out immediately. They introduce the INTL family in INTL Headline and INTL Text cuts, laying out exact type scales from 96/90 down to 7/9, paired with strict alignment rules like snapping body copy directly to the headline cap height. Seeing the brand strategy organized neatly into pillars like The Industrious Pathfinder positioning and The Explorer archetype gives teams clear creative guardrails.
At a glance
- Sections
- ABOUT THE BRAND · VISUAL IDENTITY · HOW TO USE THE BRAND · DIGITAL EXPERIENCE · MEDIA LIBRARY
- Tone
- Direct, structured, and industrial, presenting strategic pillars alongside systematic typographic guidelines.
What I noticed
- The typography guidelines establish an INTL font family split into INTL Headline and INTL Text, providing size and line height ratios from 96/90 down to 7/9.12
- A dedicated typography rule requires body copy to align with the cap height of the headline.3
- The brand strategy outlines the vision as 'To accelerate the impact of sustainable mobility', positioning as 'The Industrious Pathfinder', and tone of voice as 'Resolute, Brave, Genuine'.456
- The media library page requires a user sign-in to access the portal assets.78
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full media library contents because access requires signing into the portal.
- Could not view the contents of the downloadable presentation files linked on the strategy page.
Ideas to borrow
Quick answers
What is International Motors' corporate typeface?
The brand uses the INTL font family, which consists of INTL Headline and INTL Text subfamilies.1
What templates are provided in the brand portal?
The portal highlights templates for PowerPoint, business cards, poster templates and digital boards, email signatures, letterhead, and company presentations.9
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →While International Motors organizes its guidance by strategic narrative and production touchpoints like trade shows and motion, DAF Trucks segments its portal into role-based cards for content editors, developers, and dealers. Meanwhile, Volvo Group connects visual identity rules with an open media hub and historical archive videos across multiple vehicle divisions.
