International Paralympic Committee brand guidelines
The International Paralympic Committee provides brand documentation on the Agitos symbol alongside media enquiry resources.
Freedam's take — I spent time reading through the International Paralympic Committee portal, and I appreciate how they anchor their identity in context. Rather than treating their symbol merely as an asset file, they dedicate a comprehensive section to the Agitos logo, its definition, meaning, and full chronological evolution across four distinct historical eras starting from 1988. Alongside clear sections on properties and usage rights, they pair this educational foundation with dedicated media access routes covering broadcast footage and photography. It grounds their brand presence in historical lineage before dealing with operational assets.
Details
- Type
- Guidelines
- Access
- Public
- Source
- paralympic.org
- Industry
- Non-profit, Sports
- Capabilities
- Guidelines, Asset browsing, Search
- Tags
- logo usage, brand story, photography, media library
- Added
- Last checked
What I noticed
- The logo page documents the history and evolution of the Agitos across distinct eras: 1988-1994, 1994-2004, 2004-2019, and 2019-present.12345
- The portal covers usage rules, rights, and other Paralympic properties in addition to an official symbol FAQ.6789
- The media office provides dedicated sections for photography, broadcast footage access, and broadcasting rights.10111213141516
Numbers refer to the screenshots above.
What I could not see
- No direct file download mechanisms or brand asset download packages were observed in the captured pages.
- Brand guidelines covering typography, color palettes, or digital templates were not captured.
Ideas to borrow
- Documenting a logo's design evolution chronologically by date bands can provide valuable educational and historical context for an identity system.
Reviewed on 18 September 2026. Request a correction · I built this
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