International Paralympic Committee brand guidelines

Freedam's take

I love when an identity page takes the time to tell the story behind a mark. The International Paralympic Committee dedicates this entire guide to the Agitos, tracing its visual evolution across distinct eras from 1988 through to the present day. Alongside historical context, the page includes clear geometric construction diagrams showing how the current symbol rotates around a central point, as well as official variations like a special purple edition. Instead of open asset downloads, they outline clear permission guidelines and an FAQ for anyone needing approval to use the symbol.

At a glance

Sections

Definition · Meaning of the Paralympic Symbol · History of the Paralympic symbol · Official version of the Symbol · Other Paralympic properties · Use and rights · FAQ

Tone

Informative and historic, documenting the heritage, exact geometric structure, and formal permissions for an iconic sporting mark.

What I noticed

1. The page chronicles the visual evolution of the Paralympic symbol across four distinct eras from 1988 to the present.¹²³⁴⁵⁶
2. Geometric diagrams demonstrate the construction of the 2019 Agitos symbol using an ellipse rotated around a shared anchor point.⁷
3. Symbol variations shown include full-colour on white, black on white, white on black, and a special-edition purple version.⁸
4. The site provides usage rights guidance accompanied by an email contact address for permission requests.⁹¹⁰

Numbers refer to the screenshots above.

Ideas to borrow

1. Include chronological evolution sections on a logo page to contextualize modern symbol updates for the public.⁶

Quick answers