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TEDx brand guidelines

TEDx provides operational brand rules and design guidelines covering logo generation, technical specifications, stage branding, and digital presence for independent event organizers.

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Design and promote event Captured 16 Sep 2026

Event design and promotion guidelines outlining logo specifications, color swatches, and digital presence rules.

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Freedam's take

I love seeing brand systems that have to operate at massive scale through thousands of independent organizers. TEDx handles this challenge through practical, rule-driven documentation. Instead of just showing abstract identity guidelines, the guide walks local teams through concrete operational constraints. I noticed clear technical parameters for logo clear space and color breakdowns alongside exact rules for stage branding and web domains. Providing hosted PDF templates and a dedicated logo generator lets non-designers maintain visual consistency. It is a smart example of decentralizing brand execution without sacrificing quality.

At a glance

Sections
Logo and visual design · Logo Generator · TEDx Logo Templates · Online presence · Promotion and press · Event Basics · Talk Content · Branding + Naming
Downloads
PDF, PNG
Tone
Direct, structured, and instruction-led with clear operational rules.

What I noticed

  1. The guide presents red and black color swatches complete with CMYK, RGB, and Web hex code values.1
  2. The site provides direct links to download logo and talk video thumbnail templates as PDF and PNG files.234
  3. Documentation covers mandatory rules across categories including talk content, sponsor stage logos, licensing, and domain name setup.567
  4. The guidelines appear structured to mitigate legal and brand drift across autonomous global communities.

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the interactive Logo Generator tool interface.
  • Could not view full speaker preparation guides or attendee engagement subpages.

Ideas to borrow

  1. Combine high-level brand identity specifications with practical operational guardrails and downloadable templates in the same organizer handbook.846

Quick answers

Where can organizers download logo templates?

Organizers can download primary logo template guides as PDF files via Dropbox links provided in the visual design section.294

What colors are specified for the TEDx visual identity?

The guide specifies red and black alongside CMYK, RGB, and Web hex code values.1

Reviewed on 18 October 2026. Request a correction · I built this

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