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Gasunie brand guidelines

Gasunie's Dutch-language brand portal provides sequential guidance on its brand narrative, logo system, geometric shape mechanics, photography, and illustration standards.

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Gasunie guidelines: Start
Start Captured 15 Sep 2026

Homepage of the Gasunie brand manual featuring a hero image of an industrial worker and direct links to guideline sections.

Gasunie guidelines: Merk Gasunie
Merk Gasunie Captured 15 Sep 2026

Brand manual page detailing Gasunie's brand story across multiple length variants.

Gasunie guidelines: Identiteit
Identiteit Captured 15 Sep 2026

Gasunie brand identity guidelines page detailing the brand's logo variations, color palette, and typography system.

Gasunie guidelines: Vormsysteem
Vormsysteem Captured 15 Sep 2026

Gasunie brand manual page detailing the geometric shape system, its angles, and application over imagery.

Gasunie guidelines: Fotografie
Fotografie Captured 15 Sep 2026

Gasunie brand manual page detailing corporate photography guidelines, media hub access, and key visuals.

Gasunie guidelines: Illustratie
Illustratie Captured 15 Sep 2026

Gasunie brand guidelines page dedicated to illustration and infographics.

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Freedam's take

I like how Gasunie handles narrative flexibility right on page two. Offering their brand story in small, medium, and large variants is a wonderfully practical touch for anyone writing on behalf of the company. The visual identity rules are equally pragmatic, spelling out a strict geometry based on sixty-degree angles and rounded corner labels over industrial photography. Instead of relying purely on abstract guidelines, they link directly out to their Mediahub and provide a dedicated illustration manual download, keeping every technical detail grounded in real utility.

At a glance

Sections
Start · Merk Gasunie · Identiteit · Vormsysteem · Fotografie · Illustratie · Video en animatie · Inspiratie · Colofon
Downloads
PDF
Tone
Industrial, pragmatic, and orderly with a sequential numbered structure.

What I noticed

  1. Gasunie provides three different lengths of its core brand story, labeled Large, Medium, and Small.12
  2. The graphic shape system relies on sixty-degree angles with rounded corners and prohibits using shaped elements as image crop frames.34
  3. The identity defines Fedra Sans Gasunie as the primary corporate typeface alongside Verdana for digital office applications.56
  4. Logo whitespace requirements are explicitly measured using the x-height of the lowercase letter 'e'.7

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the Gasunie Mediahub, the later sections for Video en animatie, Inspiratie, or Colofon, or the full downloadable illustration PDF.

Ideas to borrow

  1. Presenting the brand narrative in tiered length options like small, medium, and large makes it easy for teams to adapt copy across varied communication formats.12

Quick answers

Can I download the Gasunie logo directly from the portal?

The portal provides a call-to-action button labeled 'Opvragen logo's Gasunie' to request logos rather than direct file downloads on the page.8

What typefaces are specified for Gasunie?

Gasunie uses Fedra Sans Gasunie as its primary corporate typeface and Verdana as the fallback system font for applications like Word and PowerPoint.56

Is there a dedicated guide for illustrations?

Yes, a downloadable PDF titled 'Handboek Illustratie' is available on the illustration page.910

Reviewed on 18 October 2026. Request a correction · I built this

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All brand guidelines →

Gasunie presents a sequential numbered manual covering shape geometry and modular story lengths, while Fortum structures its portal around high-level strategic foundations and external logo links. In contrast, Hydro groups guidelines across fourteen operational categories such as vehicles and signage.