Fortum brand guidelines
Fortum provides an open brand overview outlining purpose, positioning, and visual identity foundations, with external links to download logo assets.
Brand overview page detailing Fortum's purpose, positioning, visual identity components, and external logo download button.
Media contacts screen featuring news desk details, media relations contact cards, and newsroom navigation.
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I like how Fortum brings high-level strategy and identity basics together on a single public page. Rather than hiding behind a login, they clearly explain their purpose, positioning, and visual foundations. I noticed mentions of their custom Fortum Sans font alongside the fluid Aurora graphic device and a palette grounded in green and lavender purple. For actual asset access, they direct visitors outward to a dedicated media bank. It feels clean, transparent, and approachable for anyone seeking a quick overview of what the brand represents.
At a glance
- Sections
- Our purpose, why we exist · Insight where Fortum brand is based on · Brand positioning · Brand promise · Brand aspirations · Fortum´s visual identity · How is our visual identity applied? · Innovation and nature · Fortum logo
- Tone
- Clear, corporate, and purpose-driven with an emphasis on sustainable Nordic energy.
What I noticed
- The brand overview page outlines strategic foundations including purpose, insight, positioning, and brand promise.12345
- Visual identity documentation highlights the Fortum Sans typeface, the fluid Aurora graphic element, and green and lavender purple colors.67
- Logo options are documented in four colors: Powering Green, Ivy Green, white, and black.8
- Logo asset downloads are routed to an external media bank link rather than hosted inline on the page.910
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full media bank asset repository behind the external download link.
- Could not view explicit font files or downloadable typography packages on screen.
Ideas to borrow
Quick answers
Where can I download the Fortum logo?
The brand page provides a 'Download logos' button that links out to Fortum's external media bank.910
What colors are available for the Fortum logo?
The logo is documented in four color variations: Powering Green, Ivy Green, white, and black.8
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →Fortum presents its purpose and core visual elements on a single overview page that routes logo downloads to an external media bank. In contrast, ChargePoint offers direct on-page downloads of JPG and PNG logo files alongside its guidelines, while Hydro organizes identity standards across fourteen operational categories including signage and vehicles.
