Fortum brand guidelines
Fortum outlines its brand purpose, positioning, and visual identity principles with direct download access to logos via an external media bank.
Freedam's take — When I looked through Fortum's brand section, I appreciated how directly it connects their strategic narrative with visual expression. Rather than burying their positioning, they lay out their core purpose, market differentiation, and brand promise right alongside the visual identity principles. The page stays practical by addressing how the visual identity gets applied and introducing the logo rules cleanly. I also noticed they provide a direct link out to their dedicated media bank for asset downloads, keeping the overview uncluttered while ensuring the necessary files remain accessible to anyone who needs them.
Details
- Type
- Guidelines
- Access
- Public
- Source
- fortum.com
- Industry
- Energy & utilities
- Capabilities
- Guidelines, Search, Downloads
- Tags
- brand story, logo usage, media library, press contacts
- Added
- Last checked
What I noticed
- The brand page outlines Fortum's purpose, brand positioning, promise, and what the brand wants to be known for.1234
- Visual identity guidelines cover its application, core themes of innovation and nature, and logo guidance.5678
- Logos can be downloaded through an external link directed to Fortum's dedicated media bank.9
- Fortum maintains a separate media contacts directory for news desk and communication inquiries.101112
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents or file formats within the external media bank destination.
- Did not observe in-depth typographic or color code specifications on the main brand page.
Ideas to borrow
- Direct visitors to an external media bank for large asset downloads to keep narrative brand pages clean and fast.9
Reviewed on 18 September 2026. Request a correction · I built this
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