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Flutter brand guidelines

Flutter provides a single-page brand guide covering logo lockups, contrast rules, color swatches, and mascot assets with direct downloads.

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Flutter guidelines: Brand
Brand Captured 15 Sep 2026

Flutter brand guidelines page displaying logo lockups, color variations, accessibility contrast rules, and Dash mascot resources.

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Freedam's take

I like how Flutter keeps its brand page completely focused and practical. Everything you need to represent the project sits on a single clean page, from the standard lockup down to optical alignment rules. Each logo variation, whether light, dark, transparent, or knockout, offers immediate SVG and PNG downloads right next to its preview. They also take accessibility seriously by explicitly referencing WCAG AA contrast ratios with clear visual examples. Including a dedicated download section for Dash, the mascot, gives the technical documentation a wonderfully personal touch.

At a glance

Sections
Flutter logo · Colors · Dash · Get started
Downloads
ZIP, SVG, PNG
Tone
Direct, developer-oriented, and focused on clear implementation rules.

What I noticed

  1. The hero section contains a button allowing visitors to download all brand assets in a single zip archive.12
  2. Logo color variations include Light, Dark, Transparency, and Knockout, each paired with SVG and PNG download links.345
  3. Accessibility guidelines display ok and non-ok examples explicitly tied to WCAG AA ratio requirements.67
  4. The guide includes a dedicated section for Dash, the Dart and Flutter mascot, with a direct download button.89

Numbers refer to the screenshots above.

What I could not see

  • No typography download links or typeface usage rules were visible on the captured page.
  • Could not view detailed licensing terms beyond the Google trademark notice.

Ideas to borrow

  1. Pair inline SVG and PNG download links directly beside each visual variation of the logo to reduce friction for designers and developers.5

Quick answers

Where can I download the Flutter logo?

Individual SVG and PNG files for multiple logo variations can be downloaded directly from the Flutter logo section, or the full asset bundle can be downloaded as a ZIP file.134

Does Flutter provide mascot assets?

Yes, Flutter includes a dedicated Dash section with a direct 'Download Dash' button.89

Reviewed on 25 September 2026. Request a correction · I built this

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