Firehouse Subs press and asset kit

Freedam's take

I like how clear and focused the Firehouse Subs media room feels. Built as an editorial asset hub for press, journalists, and students, it avoids clutter by splitting assets into simple cards for logos, menu items, photos, and video. Looking through the logo area, you see clean presentations of their primary mark, secondary line art, and cross emblem framed with red shadow borders. The menu section is just as direct, laying out isolated product shots for each sub. It serves reporters exactly what they need quickly, without burying essential files behind complex navigation.

At a glance

Sections

Blog Posts · Press Releases · Media Assets · Media Contact

Tone

Direct, press-oriented media library focused on clear asset curation for editorial use.

What I noticed

1. The media assets hub divides available assets into four primary categories: Logos, Menu Items, Photos, and Videos and B-Roll.¹²³⁴⁵
2. The logos section displays three distinct brand marks: Primary Logo, Secondary Logo, and Emblem.⁶⁷⁸⁹
3. Photo assets are grouped into designated sections including Guests, Our Products, First Responders, and Restaurant Exteriors.^1011121314
4. Card containers throughout the asset grids consistently use white backgrounds accented with red drop-shadow borders.¹⁵¹⁶¹⁷

Numbers refer to the screenshots above.

Ideas to borrow

1. Providing an isolated product photography catalog with clean white cards helps journalists and partners quickly grab relevant menu imagery.¹⁶¹⁸

Quick answers