Food and drink brand guidelines examples

Brand centers across the food and drink industry focus heavily on distribution, supplying media teams and partners with essential logos and product imagery. However, their scope ranges from utilitarian download pages to comprehensive identity manuals. For instance, Domino's provides a streamlined press asset page featuring logo downloads grouped into PNG, SVG, and EPS zip files. Similarly, Wendy's arranges downloadable photography around menu categories like Hamburgers and Frosty. In contrast, MENY uses a Frontify portal to detail complete visual standards, documenting specific fonts such as FuturaPassata, Gotham, and Mulish. Culver's guides users through an online brand style guide covering image usage and cause marketing documentation, while Wolt supplies curated newsroom media kits that explicitly list bundle file sizes directly within their primary headings.