Red Bull press and asset kit

Freedam's take

Red Bull Content Pool is built specifically for press and media distribution rather than standard corporate identity manuals. I noticed how easily editors can find rights-cleared editorial material, moving from broad category tiles to targeted story packets. What stands out to me is how each article integrates editorial context right alongside the media assets. On story pages, journalists find scheduled event calendars, summary text, and athlete details paired directly with action buttons to grab the entire asset collection or read an advisory PDF.

At a glance

Sections

Explore · Made For You · Athletes · Newsrooms

Downloads

PDF

Tone

A functional editorial platform delivering rights-cleared media coverage and event calendars for journalists.

What I noticed

1. The homepage search area provides filter buttons for Photos, Videos, Albums, and Stories alongside quick search pill tags.¹²
2. Editorial collection pages display asset counts, product IDs, publication dates, and a 'Download all assets' action button.³⁴
3. Media advisory stories provide text summaries, event schedule lists, and a 'Download story PDF' option alongside media downloads.⁵⁶⁷⁸
4. The platform functions as a self-service newsroom and syndication hub rather than a traditional graphic standards manual.

Numbers refer to the screenshots above.

Ideas to borrow

1. Pair event schedule advisories and athlete profiles directly with one-click collection downloads so journalists have full context and assets together.⁵⁹⁷⁸

Quick answers