brandcenter.gallery
Create your brand center with Freedam
Create your brand center with Freedam ↗

Red Hat brand guidelines

Red Hat Brand Standards documents core brand identity elements, typography, color palettes, and resources with clear application rules.

Visit Red Hat's brand center ↗ Build one like this ↗
Red Hat guidelines: Red Hat Brand Standards
Red Hat Brand Standards Captured 15 Sep 2026

Red Hat Brand Standards homepage featuring introductory overviews of brand foundations, logo, color palette, typography, and personality.

Red Hat guidelines: Red Hat logo
Red Hat logo Captured 15 Sep 2026

Red Hat logo standards page detailing primary logo variations, letter-height clear space rules, background treatments, and incorrect usage.

Red Hat guidelines: Product logos
Product logos Captured 15 Sep 2026

Product logo guidelines page contrasting product logos with technology icons and presenting spacing, versioning, and usage rules.

Red Hat guidelines: Color
Color Captured 15 Sep 2026

Color standards page displaying the primary red values, core and auxiliary palettes, usage principles, and contextual associations.

Red Hat guidelines: Fonts and typography
Fonts and typography Captured 15 Sep 2026

Typography guide detailing Red Hat Display, Text, and Mono fonts, non-Latin script recommendations, and community contributions.

Red Hat guidelines: Templates
Templates Captured 15 Sep 2026

Resources directory page presenting event guides, templates, writing resources, and press downloads categorized with requirement badges.

Want a brand center like Red Hat’s?

Create your brand center with Freedam ↗

Freedam's take

I love how thorough Red Hat is with practical guidance across their brand standards. They outline their core red with exact values alongside secondary and auxiliary palettes like the people palette and information palette. In both the logo and product logo sections, they explicitly warn against generating fedoras or marks with AI. The resources directory is also neatly arranged, displaying clear requirement badges on cards when a login, VPN connection, or Adobe Express license is necessary. It feels structured for real-world teams who need clear rules without any unnecessary friction.

At a glance

Sections
Brand Standards · Foundations · Logos · Design language · Handbooks · Resources · What's new
Downloads
ZIP
Tone
Clear, systematic, and developer-informed guidance focused on software freedom and practical brand application.

What I noticed

  1. The logo guidelines warn against generating fedoras using AI in a grid of prohibited uses.1
  2. The typography section outlines three proprietary fonts, Red Hat Display, Red Hat Text, and Red Hat Mono, while specifying Noto Sans for non-Latin character sets.23
  3. Resource cards display access requirement badges such as Login required, VPN connection required, and Adobe Express license required.4
  4. Color documentation details core, expressive, and auxiliary palettes including an Information palette and a People palette.56789

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the password-protected Brand Portal asset downloads.
  • Could not inspect the internal Slack channel mentioned for employee feedback.

Ideas to borrow

  1. Adding clear badge markers for authentication and licensing requirements on asset cards helps users know immediately if they can access a file.4

Quick answers

Where can the Red Hat logo be downloaded?

The Red Hat logo can be downloaded via the external Red Hat Brand Portal link provided on the logo guidelines page.10

What fonts are in the Red Hat font family?

The Red Hat font family consists of three proprietary styles: Red Hat Display, Red Hat Text, and Red Hat Mono.112

What templates are available in the brand resources?

The resources directory lists templates for documents, slides, Adobe Express, collateral, and technical diagrams.121314151617

Reviewed on 26 September 2026. Request a correction · I built this

Similar brand centers

All brand guidelines →