Red Hat brand guidelines
Red Hat's brand standards site offers clear guidance on logos, color palettes, bespoke typography, and a broad collection of templates and practical resources.
Freedam's take — I really appreciate how Red Hat frames their design guidelines around open source culture, opening with the phrase this is the source code of the Red Hat brand. Everything is neatly categorized, from primary colors like core red to detailed palettes for information and people. I also like how the resources section brings together practical tools, offering templates for slides, technical diagrams, and even direct guidance on using AI for external copy. It feels like a living, practical workspace built for creators who actually need to get everyday work done efficiently.
Details
- Type
- Guidelines
- Access
- Public
- Source
- redhat.com
- Industry
- Technology
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- color system, typography, presentation templates, editorial guidelines, open source
- Added
- Last checked
What I noticed
- The brand standards introduction refers to the documentation as the source code of the Red Hat brand.1
- The color guidelines define core red with exact values including HEX #ee0000 and Pantone 1788 C.23
- The typography documentation details a font family consisting of Red Hat Display, Red Hat Text, and Red Hat Mono.456
- Writing resources include specific guidance on using AI for external copy alongside a corporate style guide.78
Numbers refer to the screenshots above.
What I could not see
- Full guidelines on social media and regional event execution were not visible beyond section headings.
- Internal assets requiring Adobe Brand Portal authentication could not be directly inspected.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
