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Discord press and asset kit

Discord provides a single-page brand asset guide displaying logo variations, symbol marks, clearspace rules, signature colors, illustration banners, and legal usage guidelines.

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Discord press & asset kit: Discord's Brand Guidelines
Discord's Brand Guidelines Captured 15 Sep 2026

Discord brand assets page displaying logo variations, clearspace guidelines, color swatches, illustrated banners, and legal rules.

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Freedam's take

I like how Discord keeps this single-page brand hub focused on core identity elements without any unnecessary clutter. It lays out the primary logo lockups and standalone symbols in color, black, and white, alongside a clear clearspace diagram based on the letter D. The core palette showcases distinctive hues like Blurple and Light Blurple with visible hex values. Illustrated banners add personality to the page, while legal rules are neatly organized into collapsible dos and don'ts accordions. Prominent call-to-action buttons invite visitors to view the full brand kit directly.

At a glance

Sections
BRAND ASSETS · OUR LOGO · SYMBOL · CLEARSPACE · COLORS · BANNERS · LEGAL BRAND GUIDELINES · NEED MORE?
Tone
A clean, modern brand assets overview designed with straightforward visual references and minimal friction.

What I noticed

  1. The Our Logo and Symbol sections present full logos and symbol variations in color, black, and white.123
  2. Clearspace rules are demonstrated visually using the height of the letter D on a grid.45
  3. The Colors section features swatches for Blurple, Light Blurple, and Black along with their hex codes.67
  4. Legal brand guidance is organized into collapsible accordion sections for dos and don'ts.89

Numbers refer to the screenshots above.

What I could not see

  • Specific individual download file formats for vector logos could not be determined directly on the page without activating the brand kit link.
  • Typography rules and font download packages were not shown in the captured viewport.

Ideas to borrow

  1. Teams can present complex compliance guidance cleanly by bundling rules into collapsible do and don't accordions alongside asset samples.8

Quick answers

What colors are featured in Discord's core palette?

The colors section displays Blurple, Light Blurple, and Black alongside their hex codes.67

How are Discord's legal brand guidelines presented?

Legal usage guidelines are arranged in collapsible accordion menus covering 'Do’s' and 'Don’ts'.89

Where can visitors access Discord's full creative toolkit?

Visitors can access the toolkit via 'View Brand Kit' buttons positioned near the top and bottom of the page.1011

Reviewed on 25 September 2026. Request a correction · I built this

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Discord organizes its branding guidance with clearspace diagrams, color swatches, and collapsible legal accordions, whereas Deezer arranges its media kit into categorized zip packages displaying exact file sizes. Unlike Bandcamp, which focuses entirely on direct button badges and logo zip downloads across multiple colorways, Discord also features character banner artwork.