Reddit brand guidelines
Reddit provides brand guidance covering its logo, mascot Snoo, custom typography Reddit Sans, and licensing terms.
Freedam's take — I love when a company makes core identity elements instantly understandable to anyone visiting their site. Reddit organizes its brand presence around foundational touchpoints, dedicating distinct sections to their logo, the beloved mascot Snoo, and their bespoke typography Reddit Sans. They also provide dedicated sections for brand resources and formal licensing guidance, which helps partners understand proper usage boundaries. Paired with corporate navigation and press assets, it gives external teams a clear starting point for representing the platform consistently.
Details
- Type
- Guidelines
- Access
- Public
- Source
- redditinc.com
- Industry
- Technology, Media & entertainment
- Capabilities
- Guidelines, Search
- Tags
- logo usage, typography, legal & trademark, illustration, search, hubspot
- Added
- Last checked
What I noticed
- The brand page highlights the Reddit logo, Snoo, and Reddit Sans.123
- The site includes sections for brand resources and licensing the Reddit brand.45
- A search input is available on the brand page.6
- Both captured pages contain hints pointing to HubSpot.78
Numbers refer to the screenshots above.
What I could not see
- Direct download links and detailed file formats were not visible in the captured content.
- Comprehensive color specifications and layout dos and don'ts were not captured.
Ideas to borrow
- Giving a character mascot like Snoo its own dedicated section helps treat personality-driven brand assets with equal weight to standard logos.
Reviewed on 18 September 2026. Request a correction · I built this
