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Replit brand guidelines

Replit offers a public brand guide with clear logo rules, typography specs, icon assets, and downloadable logo animation videos.

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Replit guidelines: Replit Brand
Replit Brand Captured 15 Sep 2026

Replit brand guidelines page presenting typography specifications, logo rules, motion asset previews, and direct asset download links.

Replit guidelines: Partnerships
Partnerships Captured 15 Sep 2026

Replit partnerships page showing partner tracks, industry collaboration highlights, program details, and common questions.

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Freedam's take

I really appreciate how direct the Replit brand guidelines are. Rather than burying assets behind multiple subpages or sign-in barriers, the page lays out clear space rules, typography details, and logo variations right away. I especially like that they include ready-to-use logo animation files formatted across 16:9, 1:1, and 9:16 aspect ratios alongside standard static packs. The typography section is equally straightforward, clearly specifying Diatype Regular and Diatype Semi-Mono with explicit tracking and line height measurements. It provides everything a collaborator needs to produce on-brand work without unnecessary friction.

At a glance

Sections
Logos · Color · Typography · Icons · Downloads
Downloads
ZIP, MP4, MOV, PNG
Tone
A concise, developer-focused reference layout that puts rules, specs, and downloads right on one single page.

What I noticed

  1. The typography guidelines specify Diatype Regular and Diatype Semi-Mono, detailing tracking and line height values.1
  2. The site provides direct downloads for logo animations across multiple aspect ratios, including 16:9, 1:1, and 9:16 MP4 formats.23
  3. Prohibited logo usages are illustrated with red diagonal strike-through lines.4
  4. A complete brand kit ZIP archive is available alongside individual packages for logos and icons.567

Numbers refer to the screenshots above.

What I could not see

  • No digital color values (HEX, RGB) or contrast specifications were visible in the extracted content.
  • No presentation or document templates were visible on the guidelines page.

Ideas to borrow

  1. Offering logo motion graphics pre-rendered in horizontal, square, and vertical aspect ratios helps creators use brand assets quickly across different video formats.3

Quick answers

Where can I download the Replit logo and brand kit?

Direct ZIP download links for the complete brand kit and the logo kit are available in the downloads section of the guidelines page.867

What primary typefaces are used in Replit's brand identity?

Replit uses Diatype Regular and Diatype Semi-Mono, with specified line height and tracking details.1

Are animated versions of the Replit logo available for download?

Yes, Replit provides downloadable logo animations in 16:9 MP4, 1:1 MP4, 9:16 MP4, and a combined MOV and MP4 package.23

Reviewed on 25 September 2026. Request a correction · I built this

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