Region Midtjylland brand guidelines
Region Midtjylland hosts an identity manual detailing logo clearance, local departmental branding rules, and downloadable regional assets.
The Region Midtjylland design guide index page displays navigation cards for core elements, typography, and team contacts.
Logo specifications page with pill navigation, clear space diagrams, and size requirements across standard paper formats.
Downloads overview page linking out to digital brand mark files and physical branded products like signage and apparel.
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I like how Region Midtjylland manages local administrative branding within a wider public identity. Rather than letting individual departments create rogue emblems, the site outlines clear rules for local visual identifiers while keeping regional logos mandatory. On the logo page, the clearance rules rely neatly on the lowercase letter 'i' from the 'midt' wordmark, translating that exact measure across standard paper sizes from A0 to A6. Everything feels transparent and approachable, right down to listing the actual names and email addresses of their central design team directly on the pages.
At a glance
- Sections
- Retningslinjer · Region Midtjyllands design · Downloads og fysiske produkter · Grafisk særkende og anden lokal branding
- Tone
- A practical civic manual focused on regional consistency and clear departmental branding boundaries.
What I noticed
- The logo clearance diagram uses the height of the letter 'i' from the 'midt' mark as the standard spacing unit on all sides.1
- Specific logo sizing guidelines prescribe the height of the letter 'i' in millimeters across print dimensions from A0 to A6.2
- Design guide pages feature names and email addresses for individual members of the regional design team alongside contact artwork.34
- A dedicated page governs graphic distinctiveness ('Grafisk særkende') to clarify that local identifiers cannot replace the official regional logo.56
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the final file formats available within the dedicated downloads link as the subpage was not captured.
Ideas to borrow
Quick answers
How is the clear space around the Region Midtjylland logo calculated?
The clearance space is defined using the height of the letter 'i' from the 'midt' mark on all sides of the logo.1
Which fonts are specified in the Region Midtjylland design guide?
The design guide cards reference Source Sans and midtsans as brand typefaces.7
Reviewed on 25 September 2026. Request a correction · I built this
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