LCBO brand guidelines
LCBO's Brandpad guidelines lay out foundational brand values, clearspace rules based on the letter O, lockup applications, and direct file downloads.
LCBO brand guidelines page featuring brand foundation statements, numbered table of contents, and wordmark usage rules.
Freedam's take
I like how cleanly LCBO lays out its identity on Brandpad. You are immediately greeted by a large hero wordmark before scrolling into a structured table of contents spanning nine numbered sections, from brand foundations to corporate applications. What stands out to me is how directly the clearspace rules are demonstrated using the width of the letter O. Rather than hiding assets behind deep menus, the page provides inline download links right alongside the relevant guidance, including zip files for icons and PDF documents for product photography standards.
At a glance
- Sections
- Brand Foundation · Corporate Applications · Wordmark Basic Usage · Primary Wordmark Lockups · Secondary Partner Lockups
- Downloads
- PNG, ZIP, PDF
- Tone
- A structured, clean, and instructional brand manual presented as a continuous digital documentation page.
What I noticed
- The page opens with a large hero wordmark for LCBO at the top.1
- A table of contents organizes the material into nine numbered sections ranging from Brand Foundation to Corporate Applications.2
- Wordmark clearspace requirements are explicitly calculated and illustrated using the width of the letter 'O'.3
- Specific color names featured on the page include Soft Black, Plain White, Medium Grey, Warm White, and Light Grey.45678
Numbers refer to the screenshots above.
What I could not see
- Subsections beyond the initial visible sections and detailed corporate application rules were not captured on screen.
- Specific color code breakdowns (such as HEX, RGB, or CMYK values) under the neutral color headings could not be seen.
Ideas to borrow
- Tie the clearspace boundary directly to a distinctive character in the wordmark, such as the letter 'O', to provide intuitive spatial rules without complex unit measurements.3
Quick answers
Where can product photography guidelines be downloaded?
A dedicated product photography guide is available directly as a PDF download from the guidelines.9
How are icon assets distributed?
LCBO icons can be downloaded directly from the page as a packaged ZIP archive.10
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →LCBO lays out rules and direct downloads on a single scrollable page. In contrast, Coop Danmark uses an eight-card grid dividing assets across retail sub-brands like SuperBrugsen, while Sainsbury's relies on a media grid for photography downloads.
