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Johns Hopkins Medicine brand guidelines

Johns Hopkins Medicine provides a brand governance portal featuring identity standards, permission request workflows, campaign kits, and institutional policies.

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Johns Hopkins Medicine guidelines: Johns Hopkins Medicine
Johns Hopkins Medicine Captured 15 Sep 2026

Homepage of the Johns Hopkins Medicine branding and use of name portal featuring institutional navigation and search.

Johns Hopkins Medicine guidelines: Johns Hopkins Medicine
Johns Hopkins Medicine Captured 15 Sep 2026

Downloads section showing logo rules, sidebar asset categories, and guidelines on horizontal versus vertical lockups.

Johns Hopkins Medicine guidelines: branding and use of name request form.
branding and use of name request form. Captured 15 Sep 2026

Request form for branding permissions and institutional use of name, listing direct brand management contacts.

Johns Hopkins Medicine guidelines: Johns Hopkins Medicine
Johns Hopkins Medicine Captured 15 Sep 2026

Brand overview page featuring an organizational chart PDF link and primary brand strategy explanations.

Johns Hopkins Medicine guidelines: Forward
Forward Captured 15 Sep 2026

Campaign page for 'Forward. For all of us.' providing video, email signature graphics, and desktop wallpapers.

Johns Hopkins Medicine guidelines: Resources
Resources Captured 15 Sep 2026

Resources directory linking to administrative policies, faculty handbooks, and hospital fast facts.

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Freedam's take

I spent time exploring the Johns Hopkins Medicine portal, and what stands out immediately is its institutional focus on governance. Alongside standard logo usage principles and organizational charts, they place direct request forms right into the workflow for name and brand approvals. I also enjoyed seeing their internal campaign section for Forward, which gives staff step-by-step guidance and downloadable assets for Zoom backgrounds, wallpapers, and email signatures. It reads less like an abstract style guide and more like a functional administrative utility built for a massive, complex healthcare system.

At a glance

Sections
Home · Our Brand · Use of Name · Media & PR · Forward · Downloads · Resources · Contact · Search
Downloads
PDF
Tone
Formal, practical institutional guidance tailored for faculty, healthcare staff, and administrative partners.

What I noticed

  1. The portal is built on the Joomla open-source content management system.123
  2. The main site navigation provides sections for Home, Our Brand, Use of Name, Media & PR, Forward, Downloads, Resources, Contact, and Search.456789101112
  3. An embedded form allows staff to submit branding and use of name requests directly with department details and phone numbers.1314
  4. Logo guidance states that horizontal formats are preferred for print and digital, while vertical lockups are reserved for stationery and documents.15

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full contents of password-protected folders or external WebDAM asset libraries linked from the campaign pages.

Ideas to borrow

  1. Internal campaign hubs can boost employee adoption by packaging walkthroughs and visual assets for email signatures, wallpapers, and video calls together.16171819

Quick answers

Which logo orientation should be used for print and digital communications?

The horizontal logo format is preferred for print and digital communications, while the vertical format is used for stationery and documents.15

How can staff request approval for branding or use of name?

Staff can submit the embedded 'Request Form for Branding and Use of Name' on the site, providing their name, department, and telephone number.1314

Reviewed on 18 October 2026. Request a correction · I built this

Similar brand centers

All brand guidelines →

While Johns Hopkins Medicine organizes its portal around formal use-of-name approvals and campaign collateral, Stanford Medicine emphasizes logo orientation packages in EPS, SVG, and PNG formats, UCLA Health details specific typography families and color formulas, and UW Medicine uses an action-oriented 'I would like to ...' homepage layout for common administrative tasks.