UW Medicine brand guidelines
UW Medicine provides a brand portal featuring guidelines, templates, digital tools, and comprehensive FAQ resources for logo and architecture updates.
Freedam's take — When exploring the UW Medicine brand identity resources, I appreciate how directly the team supports rolling out changes across a complex organization. Alongside standard guidance, tools, and digital resources, they provide dedicated spaces like a logo webinar recording and an in-depth FAQ addressing brand architecture, implementation, and practical resources. Having an explicit questions and feedback area, paired with site-wide search, makes the portal feel like an active, approachable service desk for anyone navigating the health system identity.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.uwmedicine.org
- Industry
- Health, Education
- Capabilities
- Guidelines, Search, Templates
- Tags
- brand architecture, logo usage, presentation templates, search, wordpress
- Added
- Last checked
What I noticed
- The primary navigation includes links for Guidelines, Logos & Resources, Digital & Web, Templates & Tools, and Help & Support.12345
- A dedicated FAQ page outlines details on the logo update, brand architecture, remote treatment framework, implementation, audience communication, and practical resources.6789101112
- The website incorporates a search field across its pages.13141516
- The portal is built using WordPress with LayerSlider.17181920
Numbers refer to the screenshots above.
What I could not see
- Specific downloadable assets and asset libraries were not directly captured in the evidence bundle.
- The full text and interactive components of the guidelines section were not visible.
Ideas to borrow
Reviewed on 17 September 2026. Request a correction · I built this
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