Stanford Medicine brand guidelines

Freedam's take

I like how cleanly Stanford School of Medicine organizes its assets across complex institutional layers. The Brand Center links out to separate portals for Stanford Medicine, Children's Health, and Stanford Health Care, keeping its own identity focused. On the logo page, they make asset selection painless by grouping downloads into vertical and horizontal packages across print, web, and digital formats. They also document clear space using the lowercase 'f' and show eight distinct misuse rules. The presentation section is equally tidy, previewing 16:9 slide layouts by category alongside a direct PowerPoint template download.

At a glance

Sections

About · How We Look · How We Use It · Resources · Stanford Medicine Collective

Downloads

EPS, SVG, PNG, POTX

Tone

Clear, direct institutional guidance focused on consistent brand application across medicine and research.

What I noticed

1. The Brand Center homepage features cross-links to related portals for Stanford Medicine, Children's Health, and Stanford Health Care.¹²³⁴⁵
2. Logo assets are provided in vertical and horizontal orientations across EPS, SVG, and PNG formats.^6789101112
3. Logo clear space is specified as the height of the lowercase 'f' in the logotype.¹³
4. The PowerPoint guidelines provide a 16:9 widescreen POTX download with tabbed previews for slide types such as Cover, Divider, and Agenda.^14151617

Numbers refer to the screenshots above.

Ideas to borrow

1. Organize presentation slide templates by functional tabs such as cover, divider, and agenda so users can evaluate layouts before downloading.¹⁷¹⁸

Quick answers