UCLA Health brand guidelines
UCLA Health provides an extensive brand center featuring core visual assets, editorial style rules, templates, and hospital communication policies.
Freedam's take — I love seeing health systems build comprehensive digital brand portals, and UCLA Health lays out its system with clarity. I noticed how they balance identity fundamentals like typography, color accessibility, and logo lockups with practical operational tools. They offer ready-to-use video toolkits in both horizontal and vertical formats, Zoom backgrounds, and distinct social media policies for staff. There is also an extensive writing style guide detailing grammar, tone, and headline structures. By connecting internal teams directly to downloadable files and request portals, the site functions as a pragmatic day-to-day resource across a complex clinical institution.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.uclahealth.org
- Industry
- Health, Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- editorial guidelines, accessibility, typography, logo usage, color system, social media, comprehensive
- Added
- Last checked
What I noticed
- The portal organizes its navigation into core sections covering Brand Identity, Writing Style Guide, Templates & Guidelines, Brand Information, and Marketing Help & Resources.12345
- Downloadable templates include both horizontal (16:9) and vertical (9:16) video toolkits as well as specific video outro cards.6789
- The brand information section documents institutional policies for filming, photography, trademark usage, and staff social media engagement.101112131415
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full contents of password-protected internal Mednet links or Box download folders.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
