UCLA Health brand guidelines
The UCLA Health brand portal provides identity guidelines, editorial voice standards, operational policies, and downloadable templates for clinical and academic communications.
Landing page showing UCLA Health logos, color specifications, typography, and photography directions.
Templates page offering video toolkits, outro cards, presentation decks, and virtual backgrounds.
Brand identity portal displaying logo lockups, color swatches, typographic hierarchy, and photo guidance.
Brand information view detailing trademark rules, filming policies, and accessibility standards.
Writing style guide outlining voice, tone, word choice recommendations, and grammar rules.
Marketing help and resources screen providing intake routes for design, signage, and photo requests.
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I love seeing a major health system treat its brand guidelines with editorial rigor. UCLA Health sets up a clear structure across identity, governance, and templates without burying the basics. The typography rules specify P22 Mackinac Pro alongside Helvetica Neue, and the color section lays out clear formulas for UCLA Blue and Midnight at Joshua Tree. I also appreciate the thoughtful governance documentation, like specific policies on filming and social media, which grounds the design system right into actual clinical operations.
At a glance
- Sections
- Brand Identity · Writing Style Guide · Templates & Guidelines · Brand Information · Marketing Help & Resources
- Downloads
- Box links, PDF
- Tone
- Structured, authoritative, and operationally focused for clinical and academic communicators.
What I noticed
- Primary color formulas specify CMYK, RGB, HEX, and PANTONE values for UCLA Blue and Midnight at Joshua Tree.1
- Typography guidelines define roles for type families including P22 Mackinac Pro, Helvetica Neue, Balboa Medium, and Trade Gothic Next Pro.2
- Video toolkits are distributed for both horizontal 16:9 and vertical 9:16 aspect ratios.345
- The site provides dedicated policy documentation for filming, photography permissions, and employee social media usage.678
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full contents of password-protected internal Mednet resource links or Box asset folders.
- Could not view the contents of the linked UX Design System.
Ideas to borrow
Quick answers
Where can UCLA Health logos be downloaded?
Logo files are hosted on UCLA Health's Box storage via direct links on the Brand Identity page.1011
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →UCLA Health organizes its brand around distinct functional sections including administrative policy rules and video outro toolkits. In contrast, Stanford Medicine features cross-links to related entities like Children's Health and provides logo assets in EPS, SVG, and PNG, while UW Medicine routes users through an action-oriented 'I would like to ...' menu for everyday tasks.
