Under Armour press and asset kit
Under Armour's media library provides downloadable logo usage guidelines, logo lockups, and categorized photography collections for press and public use.
Under Armour's branding resources page featuring a logo usage guidelines download link and a logo gallery.
The main media library hub displaying downloadable asset cards, company vision, statistics, and headquarters photos.
The photography resources page showing image galleries for sports, products, and campuses with photo counts.
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I spent time exploring Under Armour's media library, which routes directly from Stories into dedicated branding and photography resources. The branding resources page keeps things simple with a centered download button for the Logo Usage Guidelines PDF and an image gallery preview containing the Under Armour logo lockup. Navigating over to photography resources, the asset collections are split into clear categories for athlete and sports, product, and corporate and campus, each displaying an exact photo count. It is an orderly way to supply press assets alongside corporate background information.
At a glance
- Sections
- BRANDING RESOURCES · LOGOS · DOWNLOADS · PHOTOGRAPHY · UA LOGOS · UA BY THE NUMBERS · OUR HEADQUARTERS · EXECUTIVE OFFICERS · PHOTOGRAPHY RESOURCES
- Downloads
- PDF, MP4
- Tone
- A clean, functional press repository presenting core brand assets and company facts without extraneous ornament.
What I noticed
- The branding resources page features a centered download button for the 'Logo Usage Guidelines' PDF.12
- The logos section includes an image gallery preview with a button indicating 'View All Photos (10)'.34
- The photography resources page divides imagery into 'ATHLETE & SPORTS', 'PRODUCT', and 'CORPORATE & CAMPUS' with displayed photo counts.56
- The media library includes corporate statistics under 'UA by the Numbers', photos of global headquarters, and a video download.78910
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the Logo Usage Guidelines PDF file.
- Could not inspect the full gallery modal contents after clicking 'View All Photos'.
Ideas to borrow
- Displaying photo counts directly on gallery cover badges helps visitors immediately gauge the size of each media collection.6
Quick answers
Where can I find the official Under Armour logo guidelines?
A PDF copy of the 'Logo Usage Guidelines' can be downloaded directly from the branding resources page.12
What brand imagery categories are available for download?
Imagery is categorized into Athlete & Sports, Product, and Corporate & Campus within the photography resources section.5
Reviewed on 26 September 2026. Request a correction · I built this
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All brand centers →Under Armour organizes its downloadable imagery into categorized galleries with photo counts alongside a PDF download for logo guidelines. In contrast, Depop delivers downloadable zip bundles categorized as cards for logos, app shots, and executive headshots, while Dallas Stars offers direct downloads of its wordmarks and logos and lists its color swatch values on the page.
