Under Armour press and asset kit
Under Armour provides essential brand assets and logo usage guidelines directly within its corporate media library.
Freedam's take — I like how Under Armour tucks their brand essentials directly inside the corporate media room. Instead of setting up an entirely separate portal, they offer quick access to logo assets, downloadable PDFs, and official photography right alongside company facts and leadership overviews. The branding page keeps things focused on the basics, giving partners and press a direct route to their core logo usage guidelines. It is a no-nonsense setup that treats brand resources as standard corporate information, making the core files effortless to find without navigating through gated systems or heavy interfaces.
Details
- Type
- Press & asset kit
- Access
- Public
- Source
- about.underarmour.com
- Industry
- Fashion, Sports
- Capabilities
- Guidelines, Asset browsing, Search, Downloads
- Tags
- media library, pdf downloads, logo usage, photography, search, asset downloads
- Added
- Last checked
What I noticed
- The branding resources page features a dedicated download link for Under Armour's general logo usage guidelines in PDF format.1
- The media library organizes downloads across categories including photography, logos, and video content.2345
- A search input is available on both the branding resources and media library pages.67
Numbers refer to the screenshots above.
What I could not see
- The interior contents of the downloadable PDF guidelines were not visible in the capture.
- Full asset collections on the photography resources page were not viewed directly.
Ideas to borrow
- Collocating brand guidelines with press kits and corporate data helps external media locate essential visual assets in one place.
Reviewed on 18 September 2026. Request a correction · I built this
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