UN Sustainable Development Goals brand guidelines
A resource hub offering downloadable SDG guidelines, logos, and icon packs organized for UN and non-UN entities.
Freedam's take — I love seeing how the United Nations distributes the visual identity for the Sustainable Development Goals. Instead of burying these assets behind complex gates, they provide a very clear division between UN entities and non-UN entities directly on the page. I noticed direct access to PDF guidelines along with downloadable zip packages for each individual goal icon, the overall logo, and inverted assets. It feels practical and built for widespread global adoption by diverse partners.
Details
- Type
- Guidelines
- Access
- Public
- Source
- un.org
- Industry
- Public sector, Non-profit
- Capabilities
- Guidelines, Search, Downloads
- Tags
- iconography, multilingual, asset downloads, pdf downloads, partner branding, logo usage
- Added
- Last checked
What I noticed
- The site provides dedicated sections and download links separated for UN entities and non-UN entities.1234
- PDF guideline files and packaged zip archives for individual goals are available for direct download.5678
- The page navigation includes language selectors across multiple official UN languages.91011121314
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full content of the downloadable guideline PDF files.
- Interactive asset browser or inline color specs were not visible on the captured pages.
Ideas to borrow
- Organizing asset distribution explicitly by audience type, such as internal entities versus external partners, simplifies licensing and usage compliance.
Reviewed on 18 September 2026. Request a correction · I built this
