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UN Sustainable Development Goals brand guidelines

The UN Sustainable Development Goals communications hub provides downloadable brand guidelines, logos, and icon packs split by entity permissions and use cases.

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UN Sustainable Development Goals guidelines: Communications materials
Communications materials Captured 16 Sep 2026

Communications materials page displaying entity-specific logo downloads, goal icon grids, and an FAQ accordion.

UN Sustainable Development Goals guidelines: Partnerships
Partnerships Captured 16 Sep 2026

Partnerships page presenting collaborative campaign initiatives, cobranded graphics, and a persistent 17 Goals sidebar.

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Freedam's take

I find the UN Sustainable Development Goals resource hub straightforward in how it handles distribution. It immediately splits logo packages based on entity type, offering the emblem lockup exclusively to UN bodies while providing a clean version for external partners. You can grab packages for individual goal icons, inverted variants, and the PDF guidelines right from the page. A practical FAQ accordion sits underneath to answer common licensing and modification questions. It works as an efficient distribution utility for a worldwide visual system.

At a glance

Sections
Overview · The 17 Goals · Get Involved · Partnerships · News And Events · Resources · Pact For The Future
Downloads
PDF, ZIP
Tone
Direct, instructional, and structured around international distribution.

What I noticed

  1. The communications materials page separates logo downloads into distinct packages for UN entities and non-UN entities based on inclusion of the UN emblem.123
  2. Visitors can download guidelines in PDF format and individual goal assets packed as ZIP archives.456
  3. An accordion FAQ section addresses questions regarding asset permissions, commercial use, and design modifications.78
  4. The partnerships area outlines collaborative initiatives like Football for the Goals and Act Now with distinct campaign lockups.910

Numbers refer to the screenshots above.

What I could not see

  • No in-browser asset previewer, color palette hex codes, or font specification tables were visible on the pages captured.
  • The full text and specific questions inside the FAQ accordion were not expanded in the capture.

Ideas to borrow

  1. Separate official identity files by audience permissions directly on the download page so external partners do not inadvertently use restricted institutional marks.123

Quick answers

Where can I download the SDG guidelines?

A PDF copy of the SDG Guidelines is available via a direct download button on the communications materials page.411

Can external organizations use the UN emblem with the SDG logo?

No, downloads featuring the SDG logo with the UN emblem are restricted to UN entities, while a separate package without the emblem is provided for non-UN entities.123

Are individual SDG icons available for download?

Yes, individual goal icons from Goal 1 onward are downloadable as ZIP archives for both web and print.125613

Reviewed on 25 September 2026. Request a correction · I built this

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