Utrecht University brand guidelines
Utrecht University's corporate identity hub provides guidelines, type choices, and direct template downloads in Dutch and English.
Corporate identity landing page showing primary navigation, hero emblem, and quick access buttons.
Logo guidelines page displaying clearance areas, sender blocks, and bilingual download links.
Typography documentation outlining Merriweather, Open Sans, and Zilla Slab with download links.
Presentation resource page detailing slide layout types, core deck advice, and template files.
Letter template documentation detailing document typefaces and numbered Word file download options.
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I like how clear and pragmatic Utrecht University keeps its corporate identity portal. Instead of burying day-to-day materials behind gatekeepers, the team places quick links right on the landing page for essentials like PowerPoint decks, letterheads, and the core logo. Everything is organized around real institutional workflows, offering both Dutch and English variants alongside specific guidelines for suppliers and student groups. It is refreshing to see practical advice paired with assets, like their four guiding principles for building better slide decks before you even touch a file.
At a glance
- Sections
- Brand policy · Index A-Z · Identity platform · Contact · Toolkit
- Downloads
- PNG, PowerPoint, Keynote, Word
- Tone
- A practical, instructional tone designed to support faculty, staff, and external partners across institutional communications.
What I noticed
- The landing page provides quick links directly to logo assets, slide templates, letter templates, and a writing guide.1
- The logo section outlines clear usage rules for external parties including suppliers, student associations, alumni, and sponsorships.2
- The presentation template section explicitly states that faculty-specific decks have been discontinued in favor of a single unified identity.3
- Typography guidelines specify Merriweather, Open Sans, and Zilla Slab, with external links pointing directly to Google Fonts.45
Numbers refer to the screenshots above.
What I could not see
- The secondary color palette details and faculty color breakdown were not fully captured on screen.
- Internal authentication boundaries for employee-only asset collections could not be inspected.
Ideas to borrow
- Pair presentation template downloads with bite-sized storytelling principles right on the page to encourage better presentation craft.6
Quick answers
Where can I download the Utrecht University logo?
The logo page provides direct download buttons for both Dutch and English logos, offering digital versions with transparent or white backgrounds as well as print-ready files.78910
Reviewed on 25 September 2026. Request a correction · I built this
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