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University of California, Davis brand guidelines

The UC Davis Brand Communications Guide outlines identity hierarchy, color specifications, and functional communication channels across campus departments.

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University of California, Davis guidelines: Brand Communications Guide
Brand Communications Guide Captured 16 Sep 2026

Homepage featuring the 'Outgrow the Expected' campaign hero and links to core identity topics and communication channels.

University of California, Davis guidelines: Logos Overview
Logos Overview Captured 16 Sep 2026

Logos overview page detailing the university identity hierarchy from official seals to department signatures.

University of California, Davis guidelines: Attention Required!
Attention Required! Captured 18 Sep 2026 Captured manually

Brand colors reference displaying Aggie Blue and Gold values, embroidery codes, and accessibility guidance.

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Freedam's take

I like how pragmatic the UC Davis communications guide is about real campus production. The team breaks down their primary Aggie Blue and Aggie Gold with standard print and digital formulas, but they also specify exact Madeira thread codes for apparel embroidery. Their logo overview clearly establishes an identity hierarchy from the seal down to unit signatures, helping campus departments navigate proper usage. Grounding rules in everyday campus workflows makes these guidelines genuinely useful.

At a glance

Sections
Brand Communications Guide · Brand Guide · Tools and Resources · Department Guides · Accessibility & Inclusivity · Connect with Peers
Tone
A practical, instructional tone focused on departmental alignment and campus-wide consistency.

What I noticed

  1. The logo overview establishes a clear visual ecosystem starting with the UC Davis Seal and Wordmark down to unit signatures and sub-brands.12
  2. The color guidance includes Madeira rayon and polyester thread codes specifically for apparel embroidery.3
  3. The homepage provides functional communication pathways for messaging, social media, web, video, and photography.45

Numbers refer to the screenshots above.

What I could not see

  • The fonts and typography detail pages were not captured in this evidence bundle.
  • Specific downloadable file packages for individual logos could not be inspected directly beyond navigation links.

Ideas to borrow

  1. Providing physical thread and apparel production formulas alongside digital hex values saves merchandise teams guesswork.3

Quick answers

What are the primary brand colors for UC Davis?

The primary brand colors are Aggie Blue and Aggie Gold, supported by UC Davis Blue, UC Davis Gold, and Black tint breakdowns.67

Reviewed on 18 October 2026. Request a correction · I built this

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