Instituto Ayrton Senna brand guidelines

Freedam's take

Browsing the Instituto Ayrton Senna guidelines, I appreciated the clear storytelling right from the start. Connecting the brand emblem directly to Ayrton Senna creates an immediate sense of identity, and the accompanying instructions are straightforward. I like that the palette guidelines specify precise ratios like sixty percent light blue and thirty percent dark blue, giving teams exact guidance for layout balance. Including direct download packages for presentations, stationery, and video assets directly on the documentation pages makes it easy for collaborators to grab what they need.

At a glance

Sections

Logo · Cores · Tipografia · Ícones · Fotografia · Ilustração · Selos · Tom de Voz · Regras para Eventos · Inspirações · Composições

Downloads

ZIP

Tone

Warm, mission-driven, and clear Portuguese identity guidelines focused on human education and social impact.

What I noticed

1. The logo section connects the mark to the memory of Ayrton Senna and features the stylized helmet icon alongside clear space and color guidelines.¹²³
2. The color system specifies precise distribution proportions consisting of 60% light blue, 30% dark blue, and 10% yellow, alongside white.⁴⁵⁶
3. The typography documentation defines Barlow for headings across four weights and specifies Arial as the standard system font for day-to-day documents and presentations.^{78910111213141516}

Numbers refer to the screenshots above.

Ideas to borrow

1. Detailing clear color proportion percentages alongside color codes helps external designers balance brand colors properly across media.⁴⁶

Quick answers