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MENY brand guidelines

MENY's design manual delivers visual identity standards, logo asset libraries, and typography hierarchies across an organized brand portal.

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MENY guidelines: Hjem
Hjem Captured 15 Sep 2026

Homepage of the MENY design manual featuring a dark food imagery hero section and quick links.

MENY guidelines: Logo
Logo Captured 15 Sep 2026

Logo library page for Meny featuring search filters, logo asset previews, and downloadable collections.

MENY guidelines: Typografi
Typografi Captured 15 Sep 2026

Typography guidelines page for Meny featuring font styles and usage examples.

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Freedam's take

I like how direct the MENY design manual is right from the start. You land on a rich food photograph, and within one click you are inside a very structured identity system. The logo section caught my attention immediately: instead of just dumping static image files, it pairs a fast search field with thoughtful dropdown filters for color modes, dimension, and outlines. Moving into typography, the hierarchy is neatly organized across desktop staples, script accents, and web fonts. It feels practical, organized, and focused on making asset retrieval effortless for daily production.

At a glance

Sections
Hjem · Visuell identitet · Bibliotek · Konsepter · FAQ · Logg inn
Tone
Direct, structured, and production-oriented visual identity documentation.

What I noticed

  1. The homepage features a full-width hero image with ingredients like kale, lemons, and tomatoes beneath a large DESIGNMANUAL title.12
  2. The logo section offers quick search alongside filtering dropdowns for RGB/CMYK, 2D/3D, Outline, and Payoff.34
  3. The typography guidelines group fonts into main desktop typefaces like Futura Passata Display and Gotham, script accents like Manus, and Mulish for the web.56789
  4. The logo interface is structured to prioritize rapid self-service asset retrieval for cross-functional teams.

Numbers refer to the screenshots above.

What I could not see

  • Specific downloadable file extensions for the main logo pack button could not be confirmed.
  • The internal contents of the Konsepter and Bibliotek sections were not captured.
  • Font download availability or direct font package links could not be viewed from the typography page.

Ideas to borrow

  1. Include technical facet dropdowns like color space and 2D/3D rendering directly above logo asset grids so designers can filter quickly.4

Quick answers

Where can the MENY main logo pack be downloaded?

A 'Download main logo pack' button is available on the Logo library page beneath the featured showcase.10

What primary fonts are specified in MENY's typography guidelines?

The primary desktop fonts include FuturaPassata-DISPLAY and multiple weights of Gotham, supported by Manus and BloomsHand, with Mulish designated as the web font.5678

Reviewed on 25 September 2026. Request a correction · I built this

Similar brand centers

All brand guidelines →

While Coop Danmark structures its brand portal around dedicated palettes and rules across individual retail chains and product lines, MENY organizes its platform around core graphic assets with interactive filtering for technical logo specifications. Compared to Sainsbury's press-oriented photography directory, MENY focuses on overarching brand manual guidelines and typography specifications.