Coop Danmark brand guidelines
Coop Danmark's brand guidelines portal outlines visual identity assets, colour palettes, and usage rules across its retail chains and private labels.
The Coop brand portal homepage with an introductory statement and dark red navigation tiles linking to brand categories.
The logo introduction page displaying the Coop wordmark and a sidebar navigation menu of corporate entities and retail chains.
A portal overview screen displaying introductory brand text and navigation links to brand assets and the brand postbox.
Color documentation presenting swatches with HEX, RGB, CMYK, and PMS codes for Coop Corporate and member palettes.
The imagery guidelines page outlining photography rules, rights management, and outdoor usage restrictions.
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Exploring Coop Danmark's brand guidelines portal, I noticed how cleanly it handles the complex architecture of a major retail cooperative. The portal organizes guidelines not only for corporate Coop, but across distinct store chains and private labels like SuperBrugsen, Kvickly, Brugsen, 365 discount, and Irma. Seeing practical usage limitations detailed upfront on the imagery page, like the five-year image rights rule and restrictions against outdoor or store facade use, shows a strong focus on real-world legal compliance. It feels very functional and orderly.
At a glance
- Sections
- Logoer · Fonte · Farver · Billeder & film · Grafiske elementer · Baggrunde · Rammer · Skabeloner
- Tone
- A structured, functional cooperative guide detailing identity standards across multiple grocery chains and corporate entities.
What I noticed
- The home page presents an introductory headline and an eight-card navigation grid directing users to core brand sections including logos, fonts, colors, and imagery.123
- The color guidelines catalog color specifications for multiple sub-brands and private labels including SuperBrugsen, Kvickly, 365 discount, Änglamark, and Irma.45678
- Color swatch cards display HEX, RGB, CMYK, and PMS values for primary brand colors.91011
- The imagery section outlines licensing constraints, specifying that image rights expire five years after the photo date and prohibiting outdoor or facade use.12131415
Numbers refer to the screenshots above.
What I could not see
- Direct asset file download flows and asset library modals could not be seen from the captured pages.
- Internal contents of the typography download and template sections were not visible in detail.
Ideas to borrow
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →Coop Danmark divides its visual identity by distinct store chains and product lines such as Kvickly, Brugsen, and Änglamark, whereas MENY organizes its portal around visual identity, typography hierarchies, and asset libraries with format filtering.
