Copenhagen Metro brand guidelines
Copenhagen Metro maintains a Danish-language brand guide outlining core identity principles and design language across a simple three-page Squarespace site.
Freedam's take — I like coming across public transit guidelines that keep their structure direct and approachable. The Copenhagen Metro brand guide uses a very lean layout built around just a few core sections, namely Velkommen, Principper, and Formsprog. The home page introduces the resource with quick access links and an introductory section in Danish. It is built on Squarespace, showing that teams do not always need custom infrastructure to host their identity documentation cleanly. Even with limited pages visible, the navigation remains focused and easy to digest.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brandguide.m.dk
- Industry
- Public sector, Transport & logistics
- Capabilities
- None recorded
- Tags
- minimal, brand story, asset downloads, squarespace
- Added
- Last checked
What I noticed
- The primary navigation presents links for Velkommen, Principper, and Formsprog.123
- The home page includes visible headings titled Om guiden and Hurtig adgang.45
- The site appears to be built on Squarespace.678
Numbers refer to the screenshots above.
What I could not see
- Could not view detailed guidelines content, asset downloads, search functionality, or specific typography and color rules beyond visible section titles.
Ideas to borrow
- Teams can utilize standard website builders like Squarespace to quickly publish clean and structured brand guidelines without dedicated portal tooling.
Reviewed on 18 September 2026. Request a correction · I built this
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