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Entur brand guidelines

Linje is Entur's Norwegian-language design system, documenting tone of voice, visual identity, accessible components, and an icon library.

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Entur guidelines: Forside
Forside Captured 18 Sep 2026 Captured manually

Homepage of the Linje design system by Entur, presented in Norwegian on a dark blue background.

Entur guidelines: Stil og tone
Stil og tone Captured 15 Sep 2026

Tone of voice guidelines page on Entur's Linje design system site, detailing communication spectrums and personality weighting.

Entur guidelines: Icons
Icons Captured 15 Sep 2026

Documentation page for the Entur design system's icon library featuring an interactive search and a grid of icon components.

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Freedam's take

I like how Linje connects visual guidelines directly to working code. Entur documents its brand tone alongside an extensive component library built with Gatsby. On the voice page, I noticed a thoughtful spectrum diagram balancing personal and professional copy, accompanied by clear guidance on core personality traits. The icon catalog is especially practical, showing 413 components with size controls, contrast toggles, and direct links to GitHub and npm packages. Grounding transit-specific brand elements in dedicated accessibility guidelines makes the entire system feel grounded and ready for engineering teams.

At a glance

Sections
Kom i gang · Identitet · Komponenter · Tokens · Mønster · Ressurser · Universell utforming
Tone
Practical, clear Norwegian documentation geared toward designers and software engineers.

What I noticed

  1. The site is built with Gatsby and structured around major sections including Kom i gang, Identitet, Komponenter, Tokens, Mønster, Ressurser, and Universell utforming.12
  2. The tone of voice documentation maps communication across a Personal versus Professional axis and visualizes trait weightings among Drive, Troverdig, and Vil at du skal lykkes.345
  3. The icon library showcases 413 icons under the @entur/icons package with searchable filters, sizing options, and a contrast toggle.678
  4. Abstract line graphics across the dark blue homepage echo the visual language of public transportation routes.910

Numbers refer to the screenshots above.

What I could not see

  • No direct download links for logo asset packages or brand files were visible on the captured screens.
  • The component code sandbox and individual token values could not be viewed in detail from the captures.

Ideas to borrow

  1. Provide interactive preview controls such as size selectors and background contrast toggles directly inside the web icon documentation.7

Quick answers

What npm package does Entur provide for its icon set?

Entur publishes its icons as the @entur/icons package, documented on Linje with versioning, React Native support, and GitHub links.116

Reviewed on 26 September 2026. Request a correction · I built this

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