EPFL brand guidelines
EPFL provides public brand identity guidance covering institutional naming, core design elements, partnership rules, and downloadable asset manuals.
Freedam's take — I like how direct EPFL is with its institutional identity online. Instead of burying its brand standards behind an internal portal, the university nests core guidance right within its main website overview. The pages provide practical overviews covering the name, logo, typography, and specific co-branding relationships. For those who need deep details, they offer direct PDF downloads covering color systems, architecture, and written naming rules. I also appreciate seeing code assets linked out to GitHub alongside traditional design documentation.
Details
- Type
- Guidelines
- Access
- Public
- Source
- epfl.ch
- Industry
- Education, Science & research
- Capabilities
- Guidelines, Search, Downloads, Partner resources
- Tags
- partner branding, pdf downloads, brand architecture, typography, color system, logo usage
- Added
- Last checked
What I noticed
- The identity overview introduces the institution's name, logo, typography, and web styleguide.1234
- Guidance documents are made available as distinct downloadable PDF manuals for topics like logo, brand architecture, colors, and typeface.5678
- The site links out to an external GitHub repository for web styleguide elements releases.9
- Specific pages address relationships with external brands, including scenarios where EPFL acts as a customer, partner, co-founder, or funding recipient.101112
Numbers refer to the screenshots above.
What I could not see
- Full asset browsing and interactive template tools could not be viewed directly on the captured HTML pages.
- Internal contents of the linked PDF guideline manuals could not be inspected.
Ideas to borrow
- Clarifying co-branding rules by institutional role, such as customer versus funding recipient, helps external partners apply brand marks properly.
Reviewed on 18 September 2026. Request a correction · I built this
