EPFL brand guidelines
EPFL presents its visual identity and naming guidelines through a structured institutional portal featuring typography rules, PDF resources, and multilingual editorial examples.
EPFL brand identity overview outlining institutional name usage, wordmark logo, official typography, and links to detailed guideline PDFs.
Guidelines for writing the EPFL brand in texts, detailing acronym usage and multilingual translations of the explanatory line.
Want a brand center like EPFL’s?
Create your brand center with Freedam ↗Freedam's take
I appreciate how clearly EPFL grounds its identity in its standalone acronym while acknowledging that international audiences still need context. The identity hub breaks down the basics on one clean page, from the red wordmark to Suisse Int'l typography and web components. What really caught my eye was the dedicated guide on written usage, which shows exactly how to introduce explanatory translations across languages like French, German, and Italian. It makes the institutional voice practical for anyone writing copy without getting lost in abstract rules.
At a glance
- Sections
- Identity · Our name · Logo · Typography · Web styleguide · Brand Architecture
- Downloads
- Tone
- Clear, academic, and structured guidance focused on institutional consistency across languages.
What I noticed
- The identity overview establishes EPFL as the standalone name alongside an explanatory full name and presents the red wordmark logo.12
- The official typography specifies Suisse Int'l with Arial designated as the fallback system typeface.3
- The site provides dedicated guidance for written texts with explanatory line examples translated into English, French, Swiss German, German, and Italian.45
- Detailed identity documents, including brand architecture, colors, and typefaces, are hosted behind an internal inside.epfl.ch portal structure.6789101112
Numbers refer to the screenshots above.
What I could not see
- I could not view the contents of the restricted PDF guidelines hosted on inside.epfl.ch, nor could I inspect the web styleguide GitHub repository directly.
Ideas to borrow
- Include expandable accordion examples showing how to format institutional names and explanatory taglines across multiple languages in written text.5
Quick answers
What is EPFL's official font?
EPFL's official typeface is Suisse Int'l, with Arial specified as the system fallback alternative.3
Reviewed on 25 September 2026. Request a correction · I built this